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Journalists in Russian Magazines

Journalists in Russian Magazines. , Svetlana Pasti BASEES Conference Project ‘Success factors of Russian magazines’

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Journalists in Russian Magazines

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  1. Journalists in Russian Magazines , Svetlana Pasti BASEESConference Project ‘Success factors of Russian magazines’ Aleksanteri-Institute Fitzwilliam College svetlana.pasti@uta.fi Cambridge, 27-29 March 2010 1

  2. Russian magazines • 20.433 magazines were registered in 2008 • a half was published (FARMC 2009, 29) • Aggregate circulation -2.1 billion copies • In 1979 – twice less: 5265 magazines issued • Aggregate circulation – 3.2 billion copies

  3. Most popular Soviet magazines:million audiences • Murzilka (5.6) • Veselye kartinki (5.5) • Krokodil (5.1) • Nauka i zhiznj (2.9) • Vokrug sveta (2.7) • Za rulem (2.7) • Sovetskii ekran (2.3) • Ogonek (2.1) • Roman-gazeta (2) • Junostj (2) • Tekhika - molodezhi (1.5)

  4. Most popular Russian magazines: million audiences • Antenna Telesemj (11.3) • Cosmopolitan (6.7) • Za rulem (6.2) • Karavan istorii (4.2) • 7 Dnei (4) • Vokrug sveta (3.7) • Telenedelya (3.5) • Liza (3.4)

  5. Questions • Who does represent magazine journalism in Russia? • What is different from other media professionals? 5

  6. Survey of Russian journalists, 2008 Tables 1 Stages of study 6

  7. Locality • Big city: Metropolis Moscow and St Petersburg, other cities with one million of population and more • Middle sized city: 999.000-200.000 • Smaller city: under 200 000 7

  8. Sample Table 2 Estimated Workforce in Sample 8

  9. Magazine Locality • Weekly magazines: • 73% -big cities • 27 % - middle sized cities Monthly magazines: • 57 % big cities • 29% - middle sized cities • 14% -smaller cities

  10. Magazine Agenda • Weekly magazines mostly: • economy, finances, politics, cinema and television, health, advertising • Monthly magazines mostly: • economy, finances, culture and leisure, politics, woman’ interests and advertising

  11. Age Table 3 Age of a journalist 11

  12. Career developments:newcomers in the 2000s • Weekly magazines: 82% • Monthly magazine: 89% • Radio: 82% • The Internet media : 94% • Dailies: 60%

  13. Career developments:professional newcomers • Weeklies: 82% from newspapers • 9% from other jobs • 4% from television • 4 % true beginners (first work place) • Monthlies: 19 % from other monthlies • 37% from newspapers • 19% from other jobs • 6% from television and 5% from radio • 8% true beginners (first work place)

  14. Class

  15. Journalistic generations Weeklies: • 2/3 of Transitional generation (1992-1999): • 1/3 of the Post-2000 generation • Monthlies: • 1/2 of the Post-2000 generation • 1/2 of Transitional generation (1992-1999) and • Soviet generation (until 1992) 15

  16. Gender • Weeklies: 58% females (42% males) • Monthlies: 57% females (43% males) • The biggest number of males: • Other paper: 47% males • Dailies: 45% males • The Internet: 45 % males

  17. Figure 1. Proportion of men and women in different media.

  18. Gender distributions in fields of coverage

  19. Education

  20. Salary & Second job

  21. Motivation • Common with others : • Creative work • Writing for media • Communication with people • Distinctive for magazines: • Flexible work hours • A good editorial climate • Fellowship (dialogue) with colleagues

  22. Perceptions on professionalism • Common: • Professional experience in the media • Professional education and training • Ethics is not obligatory • Distinctive: • Knowledge on audience (magazines) • Internet (news agencies)

  23. Assessment of their media: Their media does a good job: • In general - 40% • Monthly magazines -64% • Weekly magazines - 56% • News Agencies – 60 % • The Internet media – 68% • Radio -40% • Daily Press -36%

  24. Ethics in magazines • Work methods maybe justifying by majority/half • 1. Payment for confidential information • 2.Use confidential information without authorization • 3.Claiming to be somebody to gain information • 4.Take up employment to get inside information • 5.Use hidden cameras and microphones • 6. Publish facts from private life • 7. Actors for dramatization

  25. Corrupt materials • Question ‘Did you happen to make illegal ordered materials in the last 12 months?’ Positively: • Monthly magazines: 65% • Weekly magazines: 30% • Television: 66% • Radio: 57% • News Agencies: 40% • Internet: 50% • Daily newspapers: 49% • Weekly newspapers: 53% • Other newspaper: 27%

  26. Disapproved this illegal practice • Monthly magazines: 12% • Weekly magazines: 18% • Television: 8% • Radio: 12% • News Agencies: 30% • Internet: 15% • Daily newspapers: 21% • Weekly newspapers: 13% • Other newspaper: 20%

  27. Audience has more interest in breaking news than analysis • Agreed: 2/3 of respondents in general • Television – 66% (max. rate) • Monthly magazines -25% (minim.rate) • Weekly magazines- 30%

  28. Audience is interested in entertainment and popular, a little interest in serious journalism • Agreed: • Television: 55% • Internet: 50% • Weekly papers: 45% • Weekly magazines:42% • Monthly magazines: 35%

  29. Audience is gullible and easily deceived it • Disagreed fully and fairly: • Weekly magazines: 48% • Monthly magazines: 42% • Radio: 57% • Weekly papers: 44% • Television: 39% • Daily papers: 42 • Internet: 40% • News Agencies: 40

  30. Table 4 Job satisfaction 30

  31. Taking the Pulse of the Nation Levada Centre Survey, January-February 2010) • Things are heading to right direction: • 46% of population in Russia • 58% under 25 years old • 67% among students • Approval of Putin – 78% • Approval of Medvedev -75%

  32. Role of Institutes in Russia (Levada Centre Survey, 2010)

  33. Conclusion A magazine in a high demand • In various hypostases: • product of culture and technology • a commodity for consumption -a product of economy • a vehicle to promote business • an image resource for the political class - a tool of politics • a place of job for journalists and other professionals

  34. Magazine as a vector of cultural dynamic • From the high literature and popular science towards the light genre and popular culture where the main interest is in what does television show? • From Nauka i zhiznj (2.9) and Roman-gazeta (2) to Antenna Telesemj (11.3) and Cosmopollitan (6.7) • From literature-centered reading nation to television watching nation that provided the greatest popularity for these magazines.

  35. Magazine Journalists: Trendsetters and persons of dominant influence in society • guides in the market of goods and services • educators in the world of beauty and glamour • advisers what to buy, where to travel, etc • mediators between a dream of their readers and successful stories of their publications heroes in real life

  36. A magazine journalist • Age - Under 40 • Place – Big, middle city – better econ. Situation • Social position: Middle class& well-being family • Professional: Highly educated and experienced • Privilege for Second job • Media line to be approved • Conformist approach: indifferent to politics and ethics • Loved work: creative, less routine, communication, self-education and self-expression • Interest in audience as a partner

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