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Managing Your Digital Footprint Shauna Cox

2012 National BDPA Technology Conference. Managing Your Digital Footprint Shauna Cox. August 1 – 4, 2012 Baltimore, MD. Purpose and Objectives. Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”.

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Managing Your Digital Footprint Shauna Cox

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  1. 2012 National BDPA Technology Conference Managing Your Digital FootprintShauna Cox August 1 – 4, 2012 Baltimore, MD

  2. Purpose and Objectives Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”. Understand strategies for managing your online reputation.

  3. Agenda What is a digital footprint? Strategies for protecting information Leveraging your footprint for personal branding Action plan for post-session Questions

  4. Session Structure Part 1: Risks & Protection Part 2: Personal Branding

  5. What is a digital footprint? Data trail produced by activities in cyberspace Content generated by online action

  6. Components of Digital Footprint • Email Communications • Social Media Profiles • Online transactions • Web surfing activity • Cell phone / Smart Phone tracks

  7. Examples of Digital Footprint Content Text Messages Photos E-mails Social Networking Posts Videos Blogs Sites Visited Phone Activity Tablet Activity

  8. “You already have zero privacy. Get over it.” Scott McNealy former CEO Sun Microsystems • Most large cities have surveillance cameras. • 1 out of every 5 passwords are simple and easy to guess • Hackers typically take less than 4 minutes to enter a system • Some experts estimate Internet crime costs Americans @ $1 trillion / year • Over a 2-year period (2007 – 2009) identity theft incidents rose by 37% Source: Online Privacy by Stephen Currie

  9. Risks • Fraud Victimization • Identity Theft • Poor Reputation • Harassment • Invasion of Privacy

  10. Managing Risk • Stay current on privacy policies • Use appropriate authentication standards • Avoid using debit cards for online transactions • Limit credit card use online (e.g., low limit cards, gift cards or prepaid credit cards) • Beware of social engineering techniques • Educate yourself on how data is used

  11. Rules of Engagement • Separate business & personal cyber activities • Utilize strong passwords and PIN numbers {Example: Iluv3ewe} • Utilize encryption where appropriate • Assume no “expectation of privacy” • Utilize built-in privacy settings (but do not assume 100% protection)

  12. Rules of Engagement • Reveal information on a “need to know” basis • Never reveal private information in a public place • Execute consumer transactions cautiously • Properly discard electronic equipment (e.g., cell phones, computers, etc.) • Utilize different passwords for different purposes

  13. Personal Branding Personal image Self presentation Definition: “…a promise to a…well defined audience, combined with the actual experience these individuals have with the brand [you].” Source: Managing Brand You by Jerry S. Wilson & Ira Blumenthal

  14. Digital Profile  Personal Branding Digital Profile • Collection of cyber tools used to present you • One component of personal brand • Key to building online reputation

  15. Digital Profile Tools • YouTube • Blogs • Personal Web Site • Professional Organizations (e.g., online profiles) LinkedIn Facebook Google+ Twitter Pinterest

  16. Building a Digital Profile Tips • Determine your digital identity and learn your niche. • Complete your profiles based on your personal brand. • Encourage endorsements. • Be judicious in what networks you join. • Leverage others’ digital profiles.

  17. Rules of Engagement • Separate business & personal profiles • Utilize built-in privacy settings • Limit sharing easily exploitable PII (e.g., birth dates) • Assume your digital profile is permanent • Make your online brand consistent with your offline brand • Assume all online information is accessible

  18. Rules of Engagement • Keep online communications positive • Present yourself professionally • Use proper grammar, etc. • Clear visuals • Monitor your digital profile

  19. Managing Your Digital Profile • Set regular time intervals to monitor & clean up inaccurate information • Set time aside to optimize your profile • Use automated tools to monitor your profile • Use search optimization techniques

  20. Inaccurate or Unflattering Information Ask posting party to remove the information If removal does not occur, dispute information publicly (if appropriate) Engage “reputation” specialist Optimize profile / reputation with positive information Execute legal recourse if necessary

  21. What’s Next? (Action Plan) • Review your existing footprint • Determine what you want your digital profile to be (Prioritize components) • Build / Optimize your profile • Develop profile management / monitoring strategy

  22. Reality • Many employers / potential employers check online information • Clients, potential clients, colleagues, etc. check digital profiles • Laws / legislative environment typically trail the advancement of technology • Everyone has or will have some interaction in cyberspace

  23. Questions

  24. Contact Information Shauna Cox Chicago Housing Authority s_cox_tech2011@yahoo.com

  25. Resources Books • Managing Your Digital Footprint by Stephen Currie • Online Privacy by Robert Grayson • How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace by Frank Ahearn • Social Networking for Career Success by Miriam Salpeter Web Sites / Organizations • Privacy Rights Clearinghouse (www.privacyrights.org) • ACLU (www.aclu.org/technology-and-liberty/) • Electronic Privacy Information Center (epic.org) • Federal Trade Commission (www.ftc.gov)

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