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GE Capital

GE Capital. Sharing ideas and best practice. About National Road Safety Week Employee & Driver Engagement – Planning and executing a Road Safety event from a Fleet Manager Perspective Corporate Social Responsibility and Duty of Care Fundraising & Engaging Communities

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GE Capital

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  1. GE Capital

  2. Sharing ideas and best practice • About National Road Safety Week • Employee & Driver Engagement– Planning and executing a Road Safety event from a Fleet Manager Perspective • Corporate Social Responsibility and Duty of Care • Fundraising & Engaging Communities • Communications support • Resources

  3. Road Safety Week, 18-24 November, coordinated by the charity  • Road Safety Week aims to raise awareness about what we can do to make roads safer and prevent needless tragedies. • Road Safety Week is an opportunity to get creative, and shout loud and proud about road safety, and there are endless ways to get involved. • The theme for  2013 is Tune in to Road Safety by raising awareness of the fact that we're all human: we daydream, get side-tracked, run late and make mistakes. But on roads, distractions can be fatal. 

  4. GE Capital Employee & Driver Engagement

  5. Planning an event • Senior Management buy-in • Corporate Social Responsibility • Re-enforce risk management / road safety message • Budget • Agree audience • Task Team • External Resources:- • Brake- Road Safety Week Action Pack • Engage local authority Road Safety Division • Link up with local fire and rescue department

  6. Execution – from a one day event to all week…some ideas • Winter Driving Day • Winter driving pack desk drop • Winter driving fact sheet • Tyre safety checks for all vehicles (Kwik Fit)

  7. Drink Driving awareness day • Unit calculator – desk drop • Tips to stay safe behind the wheel • Alcohol & Driving fact sheet

  8. Pedestrian Awareness Day • Speed awareness – speedometer to detect speeds within carpark • Fact sheet on pedestrian safety

  9. GE Capital CSR & Duty of Care

  10. How fits in with your Risk Management Programme • Opportunity to demonstrate your duty of care responsibilities beyond business drivers • Reinforce importance of training and good road awareness • Delivers road safety awareness message from different angle

  11. GE Capital Fundraising & Engaging Communities

  12. Fundraising ideas… Bright for Brake. Wear the brightest clothes you have in return for a small donation to Brake. Wake up for work day raising awareness of driver tiredness http://www.brake.org.uk/have-fun/wake-up-for-work-day.htm Bake for Brake. We had a traffic light themed cake stall for imaginative bakers. Road safety quiz and raffle. Our suppliers donated several prizes including a BMW for the weekend and an RAC young persons driver training session. A group of our internship gap year students set up a car wash for a day.

  13. GE Capital Communications Support

  14. Communications Support • GE will be producing 5 email communications / pdf versions in lead-up and during National Road Safety Week. • The emails can be dual-branded with your company logo and can be used as part of your toolkit to employees/drivers • Proposed themes:- • Pre-event – main theme Driving to Distraction • Mobile Phone • Child Pedestrian & Cyclist Safety • Winter – driving and on foot • Slow down for a happy town

  15. Resources • Free Brake Action Pack - http://www.roadsafetyweek.org.uk/index.php?/road-safety-resources.html • If you're working with young people during the Week, use free online resources at www.2young2die.org.uk • UK’s road safety officers by region http://www.roadsafetygb.org.uk/contacts/

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