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A Valuable Tool. Overview. Walk-through. Why a Walk-through?. The walk-through… Helps understand the customer and organizational processes Provides a new perspective Allows you to feel what it ’ s like Lets you see the process for what it is Seeks out and identifies real problems
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A Valuable Tool Overview Walk-through
Why a Walk-through? The walk-through… Helps understand the customer and organizational processes Provides a new perspective Allows you to feel what it’s like Lets you see the process for what it is Seeks out and identifies real problems Generates ideas for improvement Keeps you asking why?…and why? again
3 Common misunderstandings about a walk-through: Inspection 1. Walk-through = A walk-through is an experiencewhere you see, hear, and feel the process as a customer.
3 Common misunderstandings about a walk-through: SECRET SHOPPER 2. Walk-through = A walk-through should be announced to your staff. You want to engage them in the exercise.
3 Common misunderstandings about a walk-through: Customer Interview 3. Walk-through = A walk-through is your own movement through the process, role playing the customer and documenting your own experience.