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AUS SOUTH SENIOR MANAGEMENT WORKSHOP – FEBRUARY 2012 Victoria University, Footscray Park. 9.00 – 9.30am Members arrive and networking opportunity 9.30am Welcome and introductions 9.40am Health Promotion - Aims and objectives
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AUS SOUTH SENIOR MANAGEMENT WORKSHOP– FEBRUARY 2012Victoria University, Footscray Park
9.00 – 9.30am Members arrive and networking opportunity 9.30am Welcome and introductions9.40amHealth Promotion - Aims and objectives Presented by Martin Doulton, on behalf of IHOC and Ben King, AUS RDM - South Introduction and presentation – Zaidees Rainbow Foundation - AUS and Zaidees Rainbow Foundation partnership in 2012 - Zaidees Physical Feats 2012 – Health hour and Health week Presented by David Fien, Cork Media (On behalf of Zaidees Rainbow Foundation) AUS board update Presented by Tim Lee, Melbourne University Sport Introduction and discussion – South strategic statement AUS Benchmarking Presented by Tim Lee, Melbourne University Sport and Martin Doulton, Monash University VU management presentation - Challenges, Barriers and Opportunities Presented by VU Sport management team VU sport precinct and Institute of Sport, Exercise and Active Living tour Presented by James Nightingale, Victoria University Senior Sport Management workshops - Dates - Host university - Agenda item/discussion topics 1.00pm Workshop concludes
Introductions... • Name • University • Your role • How long have you been there • Most exciting thing that has happened in your week to date
Improving Healthy Outcomes - Update Presented by Martin Doulton, Chair IHOC
Influence of University communities on Health • Concerned about Physical, Mental, Social Health. • AUS members are more than just about competitive Sport • AUS now implementing Health Agenda The Good Health Agenda!
Health Promotion 2012 • AUS South Strategic Statement 2012 - 2016 • 5.1 - Pilot a region wide multi campus mass participation Improving Health outcomes initiative. Min <10 Member institutions • Student focused, Low Entry Cost, Memorable, • Sustainable, Flexible, Easy to organize
1. Desk Top audit into Participation levels 2. Audit of AUS Members Health focus 3. ID of Programs and promotions that might work broadly across the sector 4. Raise the relationship of AUS=Good Health Outcomes with Government 5. Retain Focus on risk reduction in AUS programs IHOC formed in 2010
73% core or indirect University objective 91.9% core/indirect SDA objective 77.1% U have specific wellbeing programs 34% U have a budget 42.9% SDA have a budget 94.3% SDA want to do more U wide Health 97.1% SDA should be more engaged in U campaigns What the 2011 Good Health Audit told us (37 responses)
When/Who? When 16thto 20th April, 2012 Who All Southern Region Members Primary Audience – Students Secondary Audience - Staff
Why? • Young people aged 18-35 as being highly under-represented in organ and tissue donation rates • ZPF has been created with a view to raising awareness and a notion that encourages Mass Participation of the student body, across all campuses in a non-competitive environment. • Through accepting a “physical feat”, the campaign is designed to get students active, and through cleverly delivered educational lessons around the principles of “healthy bodies have healthy organs”, Zaidee’s believes attitudes can be changed.
What is “Health Hour” • Borrowed from the idea of “Earth Hour”, mid-way through the week (we suspect Wednesday) students across ALL participating campuses will stop normal activity and meet for an organised Mass Participation event. • This mass event will be open to all students, staff and alumni. • For 2012 Health Hour will be a “fun walk or run”
How? • Participants can get involved from as little as $2 – a “pocket change” moment. • For this students will receive Zaidee’s Rainbow Shoelaces to be worn throughout the campaign, during the Week and also during Health Hour. The collective “mass participation” moment will be defined by those wearing the laces around campus – creating a real sense of “community”
How? • Flyers and Posters will direct students to the campus Sports hub as the place to purchase the shoelaces. Upon purchase, students will be directed to go online and REGISTER. This will also prompt students to nominate a physical feat for achievement throughout the week, outside of Health Hour. • The main driver to wear the laces and “inspire discussion” is for the chance to win impressive prizes, supplied by our sponsors. • Through the ZPF website, our custom social media pages and our exclusive Smart Phone App, students will post photos and videos of themselves engaged in a “physical feat” – all prizes will be awarded via peer voting on the Facebook page
How will we Promote? • Posters – size TBC • Flyers - DL • Countertop boxes for laces • Campaign website • Custom Facebook page • Custom Smart Phone App – Apple and Android • Word of Mouth - Volunteers
What do we need from YOU? • Permission to sell the shoelaces in countertop boxes at your sports hub. Each pair of laces has a barcode that can be entered into your existing POS. • Monies collected to be disbursed to Zaidees at conclusion of campaign. Remaining laces stock to be returned to Zaidees. • Placement of DL flyer on countertop to be given to each purchaser. • Training of retail staff to promote the campaign to customers
What do we need from YOU? • Volunteers for placement of Posters and handing out of flyers to students on campus – during O-Week and weeks leading into campaign. • Co-ordination of the Mass Participation event on your campus – provide meeting place and a “course” for students to follow • Promotion of the campaign through current channels – most likely emails. We will provide the content.
What will we GIVE to you? Digital CD Resource • Signatures for emails • Poster and flyers in print-ready format • Slide show for promo in cafes, outlets etc • Power point presentation with key points for staff training • App and web links
What will we GIVE to you? • Shoe laces stock boxes – number to vary per member • Communications and marketing support – working with each member to maximise exposure and student participation • Project management support and guidance – liaise with member contacts to ensure smooth running of campaign. • ZRF ambassadors to assist in promotion and ‘Health hour’
Approximate Timelines • 7th Feb • member commitment to campaign • 7th – 21st Feb • Liaise with participating members to establish “playing field” for each member – understand scope for each campus • Develop best plan of attack with each member
Approximate Timelines • 23rd - 27th Feb • Delivery of shoelace merchandise boxes • Digital Resources distributed • SDA’s to co-ordinate volunteers to distribute posters, flyers etc • 27th Feb – 13th March • Initiate campaign on campus, including strong presence during O-Week, with volunteers driving the on-campus activation with SDA’s
Thank you.. We are very excited about the potential of this campaign and look forward to a great relationship with you. Questions?Zaidee’s Physical Feats in proud partnership with;
Review – final board meeting of 2011 • Policy changes? • 2012 strategic objectives and ‘AUS Big Rocks’ • Reasons for changes • Implementation plan AUS Board update
AUS Benchmarking • Purpose • Reporting • Creating a Seamless/Streamlined approach • Creating the ‘big picture’ for uni sport • Building towards the future
Member Reporting ACU Annual - Currently use the AUS participant database + executive summary – presented to the student board DUSA Annual - Currently use the AUS participant database + executive summary – presented to the student board MELBAnnual – Executive summary and year to date highlights + annual report. Presented to MUS board and VC MONMonthly – broken down in 5 key sections: Finance – Health and Fitness, Aquaticsand Venues Membership – Target v Total sales Attendance – broken down into specific areas (Gym, PT, Alpine lodge etc) Metrics – broken down into Q’s - shows clear expenditure and total No’s Trials – broken down into; registrations, redemptions and conversations Annual – executive summary and year to date highlights Extensive breakdown of strategic goals – comparison of previous and current years business plan KPI’s, achievements, objectives, initiatives and outcomes. Presented to Monash Sport board and VC
Member Reporting RMIT Quarterly/Tri funding agreement reports - Executive summary followed by breakdown of year to date highlights under the following categories; Sport programs, Clubs and club activities, Rec activities, university and community events; with each category listing; number, type, attendance/participation UTASMonthly - financials, club activity, upcoming and completed event overviews Annual - Currently use the AUS participant database + executive summary presented to the union board AU FU LTU SUT UBAL USA VU
AUS – South Strategic Statement • Established following the December senior managers meeting – members agreed in the creation of the South Strategic Statement to bring about a uniformed approach to marking the South region a leading region within the AUS membership • Runs in line with the AUS Strategic Plan and 2012 ‘Big Rocks’ • Currently in draft format and awaiting feedback and review, to become final following today's workshop
VU Management Presentation • Challenges • Barriers • Opportunities
VU sport precinct and Institute of Sport, Exercise and Active Living - Presentation and Tour
Dates • Locations • Key focus areas Future Workshops...2012
Questions ???