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Why Write Brochures?

Why Write Brochures?. Detailed overview of products, services, options, and opportunities. Mailing Address: Third Floor 207 Regent Street London W1B 3HH Email:  info@contentwritings.com Website : http://www.contentwritings..com. Reasons to Create a Brochure.

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Why Write Brochures?

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  1. Why Write Brochures? Detailed overview of products, services, options, and opportunities Mailing Address: Third Floor 207 Regent Street London W1B 3HH Email: info@contentwritings.com Website : http://www.contentwritings..com

  2. Reasons to Create a Brochure • Create awareness of a company, product, or service • Increase understanding of a product, service, or company mission • Advertise new aspects about your company, product, or service • Change negative attitudes http://www.contentwritings..com

  3. Reasons to Create a Brochure • Show ways in which a company, product, or service surpasses the competition • Increase frequency of use, visit, or purchase • Increase market share http://www.contentwritings..com

  4. Criteria for Writing Brochures • More detailed than a flier • Less developed than a newsletter • Topic and amount of information will determine the size http://www.contentwritings..com

  5. Criteria for Writing Brochures • Title Page (Front Panel) • Topic (product name, service, location, subject) • Graphic (visual representation) • Contact Information (address, phone, email, fax) http://www.contentwritings..com

  6. Criteria for Writing Brochures • Back Panel (may accomplish any of the following goals) • Conclusion (restate the highlights or suggest a next step) • Mailing (address, stamp/paid postage, reader’s address) • Coupons (incentive to visit; discounts/complimentary tickets) • Location (address, hours of operation, phone numbers, e-mail, map) http://www.contentwritings..com

  7. Criteria for Writing Brochures • Body Panels (Fold-in and Inside) • Provide headings and subheadings • Navigational tools • Consistent font type and size • First level headings should be larger and more emphatic than second level headings) • Parallel to each other grammatically • Use graphics • Vary page layout, add visual appeal, enhance text • Develop ideas • Answer reporter’s questions http://www.contentwritings..com

  8. Criteria for Writing Brochures • Document Design • Use three or so different highlight techniques • Limit sentence length to 10-12 words • Limit paragraph length to 4-6 lines • Use white space • Indent and itemize information • Use color for interest, variety, and emphasis • Bullet key points • Boldface or underline key ideas http://www.contentwritings..com

  9. Criteria for Writing Brochures • Document Design • For variety and visual appeal, let text and graphics overlap two or more of the panels. • Place graphics at angles (occasionally) or alternate their placement at either the center, right, or left margin of the panel. http://www.contentwritings..com

  10. Criteria for Writing Brochures • Audience Recognition and Involvement • Define any terminology, abbreviations, or acronyms that cause confusion • Personalize through pronoun usage and contractions • Accuracy • Proofread • No mistakes http://www.contentwritings..com

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