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The Business Perspective

The Business Perspective. Consequences for Trademark Filing Strategies. The Accession ot the EC to the Madrid Protocol. Arla Foods – Key Information. Danish and Swedish dairy company a co-operative owned by 7.200 Swedish and 8.300 Danish milk producers 7,1 billion kg milk

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The Business Perspective

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  1. The Business Perspective Consequences for Trademark Filing Strategies

  2. The Accession ot the EC to the Madrid Protocol Arla Foods – Key Information • Danish and Swedish dairy company • a co-operative owned by 7.200 Swedish and 8.300 Danish milk producers • 7,1 billion kg milk • turnover of about 5,1 billion Euro • direct presence in 22 countries • Arla Foods' objective is to be the consumers' and the costumers’ preferred dairy group

  3. The Accession ot the EC to the Madrid Protocol Denmark

  4. The Accession ot the EC to the Madrid Protocol Sweden

  5. The Accession ot the EC to the Madrid Protocol United Kingdom

  6. The Accession ot the EC to the Madrid Protocol Germany

  7. The Accession ot the EC to the Madrid Protocol Saudi Arabia

  8. The Accession ot the EC to the Madrid Protocol Dominican Republic

  9. The Accession ot the EC to the Madrid Protocol Filing Strategy • most new trademarks will initially be launched in a limited number of countries, typically DK, SE, UK and DE • most trademarks will not be used on a worldwide scale • individual filing strategies

  10. The Accession ot the EC to the Madrid Protocol Filing Strategy in the EU before 1/10/04 • main markets: DK, SE, UK, DE • CTM obvious choice • only searches in markets for immediate sale • Protocol obvious choice for suggestive trademarks • CTM for more distinctive trademarks

  11. The Accession ot the EC to the Madrid Protocol Filing Strategy in the EU after 1/10/04 • home registration in Denmark • Protocol designating EU • rely on the opting-back • what happened to the fee?? • replacements

  12. Madrid Union(77 Members) (Including EC) Agreement only 11Protocol only 21Agreement and Protocol 45 The Accession ot the EC to the Madrid Protocol Future Opportunities

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