HOW TO AWAKEN IN STUDENTS AN INTEREST IN STRATEGIC MANAGEMENT

1. HOW TO AWAKEN IN STUDENTS AN INTEREST IN STRATEGIC MANAGEMENT Workshop Presented at the 2nd Pearson University Forum (FUP) By Dr. Fred R. and Forest R. David Francis Marion University Florence, South Carolina 29501 freddavid9@gmail.com forest_david@strategyclub.com 910-612-5343 cell

2. Workshop Outline/Synopsis • Introduction (5 min.) – give brief overview of the workshop • Reveal How Fred and Forest Teach Strategic Management to Awaken in Students an Interest (20 min.) • Reveal Key Changes in the 14thEdition to Awaken in Students an Interest in Strategic Management (20 min.) • Engage Attendees in an Interactive, Dynamic Group Exercise – (45 min.) divide audience into teams of five, distribute a handout to each attendee and ask them to individually rank order 15 items as to their effectiveness in class for awakening students’ interest in strategic management, then the attendees will develop a team ranking, then Fred and Forest will give the correct ranking with supporting rationale, the winning team will win a prize, field questions/comments

3. Part I Reveal How Fred and Forest Teach Strategic Management to Awaken in Students an Interest

4. How Fred and Forest Teach Strategic Management to Awaken in Students an Interest (items listed here are in no specific order) • Include only cases that are up-to-date, well known, in the news, undergoing strategic change, and student friendly • Incorporate experiential, group exercises in nearly all class sessions (all students become teachers) • Use a seating chart to call on and interact with students often in class • Be readily available to students via email and cell phone outside of class • Adopt a skills-oriented, practical textbook for the class

5. How Fred and Forest Teach Strategic Management to Awaken in Students an Interest (items listed here in no specific order) • Incorporate numerous actual strategy examples in class • Develop 3 or 4 person student teams early in the course • Counsel students about getting a job since this is a capstone course (establish bonds early in course) • Present numerous planning matrices used to formulate effective strategies • Minimize coverage of strategic management theory and research • Include coverage of key implementation topics such as market segmentation, organizational structure, obtaining capital by debt vs equity, and projected financial statements

6. How Fred and Forest Teach Strategic Management to Awaken in Students an Interest (items listed here in no specific order) • Compare strategic plans vs athletic team game plans to show parallels • Encourage students to discuss where they work and that firm’s strategies • Promote student-to-student interaction by business major with answers/questions such as: Would you ever recommend a firm paying dividends if the firm’s annual net profit is negative? • Utilize the strategic planning template at www.strategyclub.com

7. Part II Reveal Key Changes in the 14thEd. to Awaken in Students an Interest in Strategic Management

8. Key Changes in the 14thEd. to Awaken in Students an Interest in Strategic Management • Align Cases with Concepts with AACSB’s 30 Key Issues • Replace all Examples in all Chapters with New Examples • Replace Cohesion Casewith Walt Disney • Expand the Global/International Issues Chapter 11 by 70% with Mexico featured • Add 60% New/Improved/Fun End-of-chapter Exercises • Add a New Section in Every Chapter on How to Gain and Sustain Competitive Advantage • Expand the Ethics/Sustainability Chapter 10 by 40% • Include 27 Brand-New, Current, Fun Cases • Offer a New and Improved Strategic Planning Template

9. Key Changes in the 14thEd. to Awaken in Students an Interest in Strategic Management • Develop An Extensive MyLab Case Package • Maintain/Improve the Fun/Conversational Writing Style Throughout Chapters • Maintain/Improve the Skills/Practical Focus in all Chapters • Many New Color Photos in Book • All New Opening Chapter Boxed-Inserts

10. 14thEd. Case Lineup • Netflix, Inc. • Amazon.com • CVS Caremark Corp. • Walgreen Co. • V.F. Corp. • Gap, Inc. • Staples, Inc. • Office Depot, Inc. • Southwest Airlines • United Continental Holdings • Ryanair Holdings, plc • Royal Caribbean International • Carnival Corp. plc

11. 14thEd. Case Lineup • Bank of America • E*TRADE Financial Corp. • Verizon Communications, Inc. • McGraw-Hill Companies, Inc. • Procter & Gamble Company • Estee Lauder Companies • Revlon, Inc. • Bristol-Meyers Squibb • Eli Lilly & Company • Dr. Pepper Snapple Group, Inc. • Coca-Cola Company • Starbucks Corp. • Dell, Inc. • Apple, Inc.

12. AACSB Standards to Promote Class Room Interaction • Extensive student/faculty interaction and collaboration • Frequent and prompt faculty feedback on student performance • Active student involvement in the course; passive learning is ineffective and of short duration • Practice field situations where students can take risks and then learn from their successes and failures

13. Part III Engage Attendees in an Interactive, Dynamic Group Exercise

14. Directions For Handout Exercise • In column 1, individually rank order the following 15 items from 1 = most effective to 15 = least effective in awakening in students an interest in strategic management. • Divide into five person teams. • In column 2, as a team, rank order the following 15 items from 1= most effective to 15 = least effective in awakening in students an interest in strategic management. • In column 3, record the correct rankings. • In column 4, record the absolute difference between column 1 and column 3 and sum these differences. • In column 5, record the absolute difference between column 2 and column 3 and sum these differences. • The individual with the lowest column 5 sum is the winning teacher. • The team with the lowest column 6 sum is the winning team.