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Main features, advantages & disadvantages

E- COMMERCE :. Main features, advantages & disadvantages. Claudia Spinelli. Enterprises select its customers through some criteria:. 1. Demographically 2. Geographically 3. Behaviouristically 4. Benefit 5. Socio-economically. SPECIAL SECTOR.

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Main features, advantages & disadvantages

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  1. E- COMMERCE : Main features, advantages & disadvantages . Claudia Spinelli

  2. Enterprises select its customers through some criteria: 1. Demographically 2. Geographically 3. Behaviouristically 4. Benefit 5. Socio-economically

  3. SPECIAL SECTOR Oxfam sells goods on line because e-commerce is a more effective way: globalization is used to help others !!

  4. World can known the product through the web-site : many enterprises have had a rapid expansion The best Raffaello represents all the most typical Italian products and exports the most exclusive, authentically Italian goods

  5. Registration Give basic informations It offers: • New form of business • New form of transaction • New form of services

  6. Cheap Get things at a better price With Priceline.com consumers set the price and Priceline.com finds a vender Companies sell goods otherwise unsold Save up more than 40% of your money ! !

  7. No front offices or shops Avaible 24 hours a day, 7 days a week Easy way of purchasing

  8. Website reminds customers of a traditional shop Amazon.com uses the world “store” Departements Customer is reminded of a traditional shopping methods Customers assistance Range of products in a familiar environment Personalization counteracts the fact that the items cannot be touched or seen buying become less impersonal !

  9. Language & comunication Fast and effective to beat competition.... say what is important in a few words In Amazon.com or e-Bay new costumers watch an animated demo that explains all necessary informations Main adjectives: - easy - safe - fun - fast

  10. Missions : • understand the customer • meet their needs • help them to find solutions • make money ! AAAEnviromental, ELTC and Surfnet recycle computer, tele-comunication equipment and offer business solutions • Company : • doesn’t waste time • focus on their core business

  11. INCENTIVE CUSTOMER LOYAL Special services Fidelity cards • Advantages in Amazon.com for regular customers: • A shopping cart regularly updated • A wish list • Special offers

  12. ON LINE COMMERCE Where you can find everything and sell just about anything Where you can post anything unusual Where there are hard objects to find INTRAPRENEUR People that sell their goods on line as a job They are internet entrepreneur

  13. First condiction for success is : T R U S T On line business needs trustworthiness more than traditional business because it’s a virtual transaction Customer doesn’t seen live the vendor and the product Customer doesn’t know who the seller is • negative • neutral • positive You can browse the feedback for buyer and seller reputation

  14. Greater both for buyer and seller RISKS Safety is important Customers give their detail with payment Banca Delle Marche : • shop with semplicity and safety • no register • always count on a reliable

  15. fraud is easier • difficult to know whether card owner and card holder are the same person fast Services : • VeriSign Digital ID system • Pay pal efficient free flexible affordable • National Vulcan PROTECTION Insurance polices : Protection devices : • E-Dock Desktop • for people or companies that • buy or sell on line • b. for IT equipment PRIVACY IS GUARANTEED !!

  16. Promotions You don’t have to leave home Tradition + innovation ADVANTAGES Cheap delivery Save time Fast service Open all day No stop shopping hours

  17. DISTRIBUTION Customers need to fell that they get a better service on line than in traditional shopping Main companies : • Rules : • safe • reliable • cheap • speed • delivery notification • tracking system • returning merchandise • refunding customers For customer satisfaction

  18. All this is e-commerce, fascinating fast moving, dynamic field and much more ! Claudia Spinelli

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