India’s Most Trusted Crowdfunding Platform

1. India’s Most Trusted Crowdfunding Platform

2. 02 What is Crowdfunding? A Little Money Crowdfunding A Lot of People Pooling small sums of money from a significant number of people to support a common cause, is in a nutshell, Crowdfunding. Crowdfunding can been used to raise funds for charities, personal projects, startup ventures, medical costs and even political campaigns.

3. 03 About Ketto India’s most trusted crowdfunding platform Supports fundraising for Social, Medical, Creative & Personal Causes. 300 Cr raised | 25,00,000 supporters | 80,000 campaigns | 10,000 NGOs Mission - To provide a platform to co individuals and corporates to contribute to and raise funds for their favourite causes and ideas using social media. Vision - To empower people and organisations across India to donate to charity conveniently and seamlessly. 01 02 03 04 05

4. 04 What can you raise funds for on Ketto ?

5. NGOs 05

6. 06 Acquire new donors Peer-to-Peer fundraising platform to empower supporters to raise funds for the NGO. Save time, money and add new donors to the database from supporters’ personal networks. Micro-site: A landing page for fundraising. Manage supporters’ fundraisers on 1 page, accept donations, and display information about the NGO. Strategy & Management: Dedicated Account Manager for the NGO who helps create & execute a long-term fundraising strategy to attain new donors and retain existing donors through effective communication. Success Story: U&I’s annual Hero Up campaign.1000+ volunteers across multiple cities raise funds for U&I every year. In the 2018 edition, 1800 volunteers raised 1.16 Cr in 2 months.https://heroup2018.ketto.org/#/cities

7. 07 Retain existing donors NGO dashboard with comprehensive Donor Management tools:- Automated 80G receipts and thank you emails - Progress updates - Manage leads (premium) - Bulk emailers & SMSes (premium)Manage donor life-cycle: 1st-time donor -> Repeat donor -> Monthly recurring Donor -> Campaigner

8. 08 Events - Concerts, Marathons and more Ketto’s definition of crowdfunding is very flexible and any event with significant footfall can be an opportunity for crowdfunding. Making a change in society be running a marathon or just attending a concert with a few clicks of the phone.https://tsk25.ketto.org | https://queenofrock.ketto.org

9. 09 Natural Disasters To help with the devastation on the ground in Kerala as a result of the 2018 floods, hundreds of people, communities and organisations came forward and started campaigns on Ketto. In total almost 2.46 Cr were raised that went to families, local groups & activists and NGOs in Kerala. https://keralafloods.ketto.org

10. Corporates 10

11. 11 Institutional & Employee fundraising Corporates can do campaigns on Ketto as the brand or through employee engagement activities. Employee fundraising: Team building activity wherein employees individually or in groups run campaigns on Ketto to support a common cause chosen by the company. The funds raised through these fundraising drives can be further matched by the Corporate.https://barclays.ketto.org | https://www.ketto.org/fundraiser/umeed

12. 12 Payroll Giving - Employee giving on monthly basis with minimal time investment from the HR.- Easy opt-in and opt-out for payroll donors.- Single point of contact between the Corporate and all the NGO partners.- Fund utilisation and impact assessment reports to be provided on a unique dashboard for the Corporate. - Complete transparency between all parties. - Complete due diligence of the NGOs.

13. 13 Schools/Colleges Schools/Colleges can do campaigns on Ketto as the institution or through student engagement activities. The funds raised through these fundraising drives can be further matched by the School/College. https://kjsomaiyacollegeofartsandcommerce.ketto.org/events/svvchallenge | https://mumbaifirst.ketto.org/fundraiser/lphs

14. 14 Communities Any community - Youtube channels, Facebook pages & groups, etc. can run campaigns on Ketto. Local-level changes to policy changes by the National Government can be brought about through crowdfunding. https://www.ketto.org/fundraiser/helpashwini | https://www.ketto.org/fundraiser/justiceforashifa

15. 15 Medical costs Ketto is India’s most trusted crowdfunding platform to crowdfund medical costs. Strict vetting: The case is verified with the hospital and relevant pictures, cost estimate & other documents from the patient’s family. Transparency: All information - details about the case, pictures, documents, etc. are displayed on the page. The campaigner can be messaged by people from the page itself for further information.

16. 16 Accountability Updates: Ketto follows up with the families regularly for months after the end of the campaign to post progress updates on the campaign that go out to the donors in the form of emails and SMSes. Compliance: Funds are transferred only on successful verification of bank details and identity & address proofs. Otherwise refunds are made to all the donors.

17. 17 Hospitals Ketto works with the top Hospitals across India - Fortis, Apollo and more to provide crowdfunding as a solution to families that can’t support their loved ones’ treatment costs completely.This includes dealing with Medical Social Workers and Doctors directly to get cases and their relevant details & documents. The funds raised in these cases go directly to the hospital.

18. 19 Celebrities supporting campaigns on Ketto AAAAaaaaaaa

19. 20 Testimonials

20. Thank You Varun Sheth varun@ketto.org