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Hip Hop By Bolade Odepidan
The History Hip hop is a type of musical expression and creative culture that began in the 70’s in America, New-York city the cultures origin was from African Americans.DJ Afrika Bambaataa summarised the four pillars of Hip-hop culture: MCing, DJing, breaking and graffiti writingand Other elements including beat boxing. DJ Clive "Kool Herc" Campbell is credited as being highly influential in the pioneering stage of hip hop music Herc created the blueprint for hip hop music and culture by building upon the Jamaican tradition of toasting—impromptu, boastful poetry and speech over music which he witnessed as a youth in Jamaica. Herc and other DJs would tap into the power lines to connect their equipment and perform at venues such as public basketball courts and at 1520 Sedgwick Avenue, Bronx, New York, a historic building "where hip hop was born". Their equipment was composed of numerous speakers, turntables, and one or more microphones. By using this technique DJs could create a variety of music. According to Rap Attack by David Toop “At its worst the technique could turn the night into one endless and inevitably boring song2. In late 1979, Debbie Harry of Blondie took Nile Rodgers of Chic to such an event, as the main backing track used was the break from Chic's "Good Times".
Key Artists in the making of Hip-HopMusic Public Enemy Is an American hip hop band consisting of Chuck D, Flavor Flav ,Professor Griff and his S1W group DJ Lord Hype man Daniel Mcgowan, who replaced Terminator X in 1999, Public Enemy are known for their politically charged lyrics and criticism of the American media, with an active interest in the frustrations and concerns of the African American community. Run D.M.C Run D.M.C was a an American hip hop group from Queens borough in New-York . The group was well acknowledged for being one the most influential Hip Hop acts in history of Hip Hop culture
Key Artists in the making of Hip-HopMusic Tupac Shakur 2pac was one of the most popular American rappers, he sold over 75 million albums worldwide. 2pac began his career in an alternative Hip Hop group call digital underground. He then changed the genre of music he was involved in and was mostly famous for the Gangster rap music that he made. The music he made affect and influenced many people positively and negatively. His lyrics touch so many people for being real and aggressive he attracted many fans has it was a new sound to people, His death affect many people worldwide Eminem Eminem is an American rapper, he became very popular in 1999 from is album ‘The slim shady’ he also became the fastest-selling solo album in United States history. His contributed to the industry by changing peoples minds about ethnicity and rap music and made it very clear that anybody can rap no matter what your skin colour has people believed if u wasn’t from an African American background you cannot rap. He has also inspired many people with the music he has made.
Audience Hip-Hop music has a lot of sub genres making the target audience of the music very large. When Hip Hop music first started the music targeted people that were age 18 and over due to the violence and swearing in the lyrics, over the years a lot of sub genres were formed to target a bigger audience, hip hop now targets a larger and much younger audience starting from ages 11+ . Older sub genres like Gangster rap and battle rap mostly target young males, this is because of the content in the videos and lyrics, many people believe that the sub genre contains a lot of violence which many young males like to hear. Whereas Conscious rap and alternative rap target a bigger audience because the lyrics are calmer and do not contain or influence a lot of violence. These kind of genres target females and younger audience simply because the music is calmer than other genres. Has a whole Hip-Hop music target a lot of different demographics because there are many sub genres to suit everybody's taste.
Sub-Genre of Hip-hop Alternative Hip-Hop The alternative hip-hop movement encompasses MCs who constantly colour outside the lines. These artists are less interested in pop hooks and dance moves. Their main objective is explore unique concepts. Battle Rap Battle rap is a style of hip-hop music that blends braggadocio with the hunt for lyrical superiority. Seasoned battle rappers focus on boastful lines and self-glorifying rhymes about one's proficiency or level of success, accompanied by verbal insults hurled at the other person directly or subliminally. Conscious rap Conscious rap is pushed by the idea that major social change comes through knowledge of self and personal discovery. Conscious rappers devote much of their rhymes decrying societal ailments and promoting positive ideas. Conscious rap is a touchy category, and not all rappers like to be classified as such. Crunk Crunk originated in the 1990s as a sub-genre of southern rap. Producer Lil Jon is usually credited with spearheading the hip-hop form. Crunk utilizes a chaotic interpolation of club-oriented beats and a high-energy chorus.
Sub-Genre of Hip-hop Gangsta Rap Gangsta rap revolves around trunk-heavy beats and aggressive lyrics. This genre had a huge acceptance in the early 90s, gangsta rap has been condemned for its violent themes. Southern Rap Stylistically, southern rap relies on exuberant production and straightforward lyrics. With a few exceptions, southern hip-hop is more distinct for its sound and slang than for lyrical content. In an attempt to capture their stylish lifestyles on wax, some southern MCs consciously incorporate car culture, fashion trends, nightlife, and unique lingo in their songs. West Coast Rap There's a generational misconception in hip-hop that lyricism can only be found in the East Coast. The west coast is home of gangsta rap, but it's also the home to g-funk, low rider music, freestyles, and lyrical hip-hop. East Coast East coast hip-hop originated in the streets of New York. This particular sub-genre covers a wide range of rap styles, from the street hop that gave yield to AZ and Nas, to the conscious approach popularized by Public Enemy and Black Star.
Public Perception The public perception of Hip-Hop has many mixed views. The press and elderly people will argue and say that Hip-Hop is influencing too many people, especially the young to commit crimes and adding pressure on young people who listen to the music/artist to look like them and behave like them has they are in there music videos etc. Hip-Hop fan also believe that the music is influential but only in some genres i.e. gangster rap, it influences young males to become thugs and behave badly, but alternative rap and conscious rap do not influence people instead it helps them think and helps people express themselves. *Lyrics of music - Anti-authority (e.g.police)
Record Labels of Hip-Hop Bad Boy Records A record label founded in 1993 by producer/rapper/entrepreneur Sean "Diddy" Combs and Mark Pitts Roc-A-Fella Records A record label founded by Shawn "Jay-Z" Carter, Damon "Dame" Dash, and Kareem "Biggs" Burke in 1996 Def Jam Recordings An American hip-hop record label, owned by Universal Music Group. Def jam was created by Rick Rubin in 1984
Hip Hop Magazine competitions XXL XXL Magazine was founded in 1997,published by Harris Publications, the magazine cover hip-hop music and its culture, the magazine has a circulation of 266,789 from 2004 Vibe Vibe Is a music and entertainment Magazine founded by Quincy Jones in 1993 , the magazine covers articles on R&B and hip-hop artists. In 2007 Vibe Magazine had a circulation of approximately 800,000.
Cross Media There are many different types of media that cover the hip hop genre i.e. T.V shows like MTV , Radio stations like choices FM and kiss, the internet also cover this genre, websites like YouTube allow you to play hip hop songs at anytime, YouTube is a very popular streaming website and is a very popular way for people to listen to music on. Event like T4 on the beach cover hip hops songs also individual show hosted by the artists themselves.
