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Watertour Welcome to the 3. international meeting of the Interreg IIIC Project Watertour

Watertour Welcome to the 3. international meeting of the Interreg IIIC Project Watertour Host: Southtransdanubian Development Agency 30th September 2005. Objectives of meeting: Evaluation of workshop Component 4: common manual Component 5: marketing tools, conference Finland

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Watertour Welcome to the 3. international meeting of the Interreg IIIC Project Watertour

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  1. Watertour • Welcome to the 3. international meeting of the Interreg IIIC Project • Watertour • Host: Southtransdanubian Development Agency • 30th September 2005

  2. Objectives of meeting: • Evaluation of workshop • Component 4: common manual • Component 5: marketing tools, conference Finland • Component 2: common project webpage, newsletter • financial management and reporting

  3. Component 4: common manual • Structure (working titles) • Chapter: Introduction on watertourism in Europe • Chapter: regional identity + profiling of the partner’s water tourism regions • Chapter: Economic efficiency of landing stages along rivers – the City of Loitz as model project - Region Mecklenburg Western Pomerania / Germany • Chapter: Possibilities for Environmentally Friendly Tourism in the Lahti Region, Especially as Comes to Prolonging the Tourism Season in the Lahti Region - Case Lehmonkärki/ Finland • Chapter: Water Tourism on the River Dráva/ Hungary • Chapter: Tourism Development in the region of Setúbal/ Portugal • Chapter: Water Tourism in the Midland Region/ Ireland

  4. Component 4: common manual • Results so far (Sept. 2005) • English abstracts of case studies: Vorpommern, Lahti, AFLPOS, Southtransdanubian, Midland Region? • gathering data concerning water tourism of the partner regions by animare (questionnaire, broschures, internet etc) • evaluation, comparisson and combination of material • preparation and implementation of a common workshop in Hungary

  5. Component 4: common manual • Activities (Oct.-Dec. 2005) • editing of manual: survey of water tourism in Europe, case studies, results of analysis and workshop • case studies might be shortened! • result: english manual • translation English – German • English – Finnish • English – Portugese • English – Hungarian • Layout (Ireland) • Print (all Partners)

  6. Component 4: common manual • Layout • layout of manual (printversion) • layout of conferencebroschure? • 5 versions German • Finnish • Portugese • Hungarian • English • Cover page: 4 coloured • text pages: 2 coloured (black/white/ blue)

  7. Component 4: common manual • activity schedule

  8. Component 4: common manual • Print • 5 versions German • Finnish • Portugese • Hungarian • English • number of copies per partner??

  9. Component 4: common manual • Budget schedule

  10. Component 4: common manual • Sign posting system (Jan – Jun 2006) • Lahti, Midland Region, Southtransdanubian, Setubal: 20.000 EURO/ per partner • Starting in January 2006: concept for sign posting system at inland water ways • Implementation until June/ July: Payment within milestone 5 (Jul-Dec 2006)

  11. Component 5 • Component 5 • Developing tools and methods to market the regions within their regional tourism market as well as on the European market • one common concept • virtual market place • international conference in Lahti/ Finland

  12. Component 5 • Statements of project partners concerning needed marketing tools within your regions: • Ireland: existing regional web pages should be proceeded • a common pages to present the project is needed • Hungary: new pages have to be developed, because the existing are to small and not enough • Portugal: some web pages are already existing • web pages to exchange information between businesses are needed • Finland: marketing is done by the tourist organisation, no new web page necessary • Vorpommern: existing webpages need to be updated and relaunched

  13. Component 5 • Concept and virtual marketplace - common web portal (entry page) which introduces the parter region: • it should be more emotional, smooth - with attractive photos to create an atmosphere • front site should have 70% images (or more) and 30 % words (or less) • the content of the following web pages has to be provided by the regions • the portal should be found by different search machines • the common web page should be able to use existing booking systems • to provide the web page after the end of the project should be not very expensive

  14. Component 5 Entry page • Concept and virtual marketplace – structure and responsibilities: Regional portal Southtransdanubian Regional portal Setubal Regional portal Vorpommern Regional portal Lahti Regional portal Midland Region

  15. Budget of Component 5

  16. Component 4: common manual • Activities (Oct. 2005 – Jun 2006) • terms of references • concept about marketing tools and strategies for the regions • regional webpages/ marketplace of watertourism offers and products • connecting regional marketplaces with the international portal • maintainance of regional webpages

  17. Component 2 • Component 2 • Information and public relation • communication plattform and project webpages • exhibition system • broschure

  18. Component 2 Entry page = information about project • Project webpages – structure and responsibilities: Regional information Vorpommern Regional information Setubal Regional information Southtransdanubian Regional information Midland Region Regional information Lahti

  19. Budget of Component 2

  20. Component 4: common manual • Activities (Oct. 2005 – Jun 2006) • payment of the first tranche to Finland for the international portal • conception of broschure and exhibition system within the regions

  21. Newsletter • Content of next newsletter: • Resumee of 3. international meeting and the common workshop • Study trip South Transdanubian • Special topic: Quality management in Watertourism • Quality management on European level: Blue flagg for beaches, marinas and swimming places • Best practises of quality management in the partern regions • 1 or 2 examples of quality management for watertourism in your region: quality managment systems, certification, quality labels, quality competitions etc. • article of about 15.000 tabs • 1 picture

  22. Next Meeting • Place: Lahti/ Finland • Time: 13 – 16 June 2006 • 13th of June: Arrival • 14th of June: conference • 15th of June: study trip • 16th of June: project meeting • 17th of June: departure • Participants: all project regions, steering group, min. 6 participants per region, one expert per region (presentation at the conference) • travel arrangements: partners (information on local transport by Lahti) • technical organisation: Lahti • structure and concept: Lahti and international project management • conference language: english

  23. Conference • Topic: Innovative Marketing tools in water tourism (working titel) • In-put presentations (max. 20 min) by experts from the regions • 3-4 working groups of about 10 participants on specific topics • What topics are of interest to your regions (for input-presentations and working groups)??

  24. Finances • cost splitting • expenditure of budget! • deviation of budget

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