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Social Media

Social Media. Looking Professional Online. Privacy Measures. Facebook allows users to filter visible content Create a second profile for professional use Make personal profile private Not visible on search Block potentially embarrassing photos from everyone but close friends

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Social Media

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  1. Social Media Looking Professional Online

  2. Privacy Measures • Facebook allows users to filter visible content • Create a second profile for professional use • Make personal profile private • Not visible on search • Block potentially embarrassing photos from everyone but close friends • If applying for competitive position or in the public eye, permanently delete content you wouldn’t want on the front page of the newspaper

  3. Employers Are Watching • Be aware that potential employers, clients, and even members of the media may be checking out your online profiles • Don’t: • Post pictures of illegal acts • Intoxication • Slurs or profanity • Insults against your employer or coworkers • Present yourself at your best, at all times

  4. Employers Are Watching • The football prospect receives a friend request from a beautiful lady • The twist? • These women don’t actually exist, at least not in the way that some unsuspecting NFL prospects are led to believe. • Teams used fake accounts to vet potential draftees • Inappropriate pictures could harm the team and player’s reputation

  5. for Business • Businesses connect with customers through Fan Pages • Communicate to an unlimited number of customers • Regular profiles limit set at 5,000 Friends • Post photos, videos, and text updates • Discussion Board feature

  6. Scams and Phishing Attacks • Be cautious about sharing personal information such as address or telephone number. • Phishing – when scammers “fish” for personal account information. • Fake accounts to help spread false information • Accounts cannot be hacked just by adding a friend • Must download a file from such as a video link

  7. 140 Characters • RT: reTweet, to forward someone’s message to your network • DM: a direct message, a private tweet to a follower, sent using the @ symbol • Hashtag: the # symbol is used to designate the topic or theme of a message, which makes messages easier to search • follow this conference using #rivconference • Once you’ve exhausted your personal and professional contacts, where do you go from there?  • Follow those in your interest categories

  8. Customer Service on • @AskAmex • @ComcastCares

  9. Lawsuit • Amanda Bonnen sent tweet to a friend • Horizon Reality- $50,000 lawsuit –Defamation • “Tweet was wholly false” and “Greatly injured in its reputation as a landlord in Chicago” • Horizon Owner, Jeffrey Michael- • "We're a sue first, ask questions later kind of an organization"

  10. Professional networking atmosphere and tool • Users can post resume or other information • Search for jobs through the search engine • Develop extensive list of “connections” • Degrees of connections • Become introduced to others through 1st degree connections • Connections can write recommendations

  11. Conclusions • If you don’t want a potential employer to see something, don’t put it online • Read term and conditions carefully • Privacy controls are your best friend • Use common sense

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