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Product Concepts

Dive into Gillette's product lines, exploring the width and depth of their mix which includes razors, toiletries, lighters, and more. Uncover their marketing tactics and brand evolution.

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Product Concepts

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  1. Product Concepts 9 Prepared by Deborah Baker Texas Christian University Guruh Taufan Hariyadi Dian Nuswantoro University chapter Chapter 9 Version 6e

  2. Width of the product mix Blades and Writing razors Toiletries instruments Lighters Mach 3 Series Paper Mate Cricket Sensor Adorn Flair S.T. Dupont Trac II Toni Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Depth of the product lines 3 Gillette’s Product Lines and Mix Chapter 9 Version 6e

  3. Product Line A set of related products or services offered by a single firm. COCA-COLA • 1886 COCA-COLA • 1960 FANTA • 1961 SPRITE • 1963 TAB • 1966 FRESCA • 1972 MR. PIBB • 1974 SUGAR-FREE SPRITE 1982DIET COKE 1992"NEW" COKE, RENAMED COKE II NESTEA 1994FRUITOPIA 1995BARQ'S 1997SURGE CITRA Source: Coca-Cola Web Site march 2000 Chapter 9 Version 6e

  4. Product Mix Product Mix • The assortment of products offered by a firm. Chapter 9 Version 6e

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