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Zen & the Art of Mobile App Strategy: 9 Proven Recommendations for Success

Discover expert advice on choosing a winning mobile application strategy from Isobar North America's Senior Consultant, Bryan Maleszyk. Learn how to understand your users, set goal-oriented designs, add value efficiently, prioritize mobility, respect privacy, enhance findability, measure accurately, and think big while starting small.

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Zen & the Art of Mobile App Strategy: 9 Proven Recommendations for Success

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  1. zen & the art of mobile application strategy bryan maleszyk senior consultant, isobar north america/molecular

  2. follow me: @BryanFromBoston

  3. first:an idea

  4. here are 9 recommendations to help. choosing a mobile application strategy can be challenging.

  5. 1 understand your users.

  6. not a captive audience. • Who they are. • Where they will be. • When they will be there.

  7. Nikon Learn & Explore • Amateur/new photographers • Visual learners • Brand-agnostic

  8. 2 be goal-oriented.

  9. results-oriented design • Yelp wants users to contribute reviews. • Their app provides the ability to draft reviews while at a restaurant.

  10. 3 add value everyware.

  11. mobicomp is changing the way we do some very fundamental things.

  12. the many forms of ubiquitous computing are indistinguishable from the user’s perspective and will appear to a user as aspects of a single paradigm: everyware. - Adam Greenfield

  13. it doesn’t take long for a user to forget about the medium and focus on the message.

  14. ? mobile web app platform- specific app

  15. mobile web app Easier to develop Location services Local data storage possible Build once, run (almost) everywhere

  16. platform- specific app Rich media High quality graphics Offline access iPad?

  17. 4 design for mobility.

  18. 5 privacy, please.

  19. 6 be findable.

  20. Your app here... Search

  21. 7 measure once. measure twice.

  22. 8 think big.

  23. 9 start small (and fail often).

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