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How to embed mobile within your communications strategy

How to embed mobile within your communications strategy. Andy Nash Digital Project Manager (mobile) Macmillan Cancer Support. Speed of development and why this means we have to build mobile into our strategies. Mobile growth:.

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How to embed mobile within your communications strategy

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  1. How to embed mobile within your communications strategy Andy Nash Digital Project Manager (mobile)Macmillan Cancer Support

  2. Speed of development and why this means we have to build mobile into our strategies • Mobile growth: • “When personal computers were invented, adoption occurred 7 times faster than that of TVs. Adoption of mobile devices is occurring 8 times more rapidly than even that of the web” (Mary Meeker) • For Macmillan the effect of this was: an increase in the mobile traffic from 3% in Sep 2010 to over 45% today • Already comScore are suggesting that PC this year will cease to be the focus of web interaction: • “comScore has been preparing for a future scenario where most people will consume content on the go and PCs would no longer be the centre of the digital universe. This future is quickly becoming a reality”

  3. Some considerations... • App vs mobile site? • Serving a mobile solution from www. or having an m. site? • Serving a mobile solution from the same page in your CMS? • Editorial implications? • Web developer implications? • Testing implications? • Future proofing?

  4. So how to go about positioning mobile in your organisation

  5. Thanks!

  6. Q&A discussion and summary Your mobile landscape Different approaches to engaging with your mobile audiences Fitting mobile into your wider digital/comms strategies

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