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ALBERT SELTZ

Immerse yourself in the captivating history and heritage of Alsace with ALBERT SELTZ. Explore the region's renowned architecture, fortified castles, and religious sites. Indulge in its famous gastronomy, including dishes like Choucroute and Munster Cheese. Stay at the Michelin-starred restaurants l'Auberge de l'Ill and Au Crocodile. Experience the continental climate and breathtaking topography of mountains and valleys. Don't miss the opportunity to taste the exceptional wines produced by ALBERT SELTZ, a 14th generation artisan winery in Mittelbergheim. From Sylvaner to Riesling, their wines showcase the true essence of Alsace.

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ALBERT SELTZ

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  1. ALBERT SELTZ

  2. Culture ALSACE • History: • Different Periods: 0 to today • Famous People: Bartholdi, Gutenberg, Calvin • Heritage: • Architecture • Fortified Castles • Religious Heritage • Factory: Beer, Fisher, Kronenbourg • Gastronomy: • Famous dish: Choucroute, Tarte Flambee, Munster Cheese, Charcuterie, Foie Gras • Restaurants: 3 stars Michelin l’Auberge de l’Ill, Au Crocodile

  3. Climate: Continental Topography: Mountains & Valleys Superficy: 120 km long, 10km wide 15,000 ha Production: 160,000 Million bottles Producers: 1,000 Grapes: 7 authorized varietals 5 Appellations Culture Grapes / Regions ALSACE

  4. Culture Grapes / Regions Producer ALBERT SELTZ • History: in Mittelbergheim Since 1576, 14th Generation • Artisan Winery: 12ha/100,000 bottles • Vineyards: Sust. Organic, Low yields • Vinification: Non-Interventionist • Core Product: Sylvaner • Wines: 3 Segments, 9 sku • Reserve Wines: • Sylvaner de Mittelbergheim • Riesling Reserve • Gew. Reserve • Pinot Blanc Reserve • Grand Cru: • Sylvaner Sono Contento V.V. • Riesling Zotzenberg • Gew. Zotzenberg • Late Harvest: • Sylvaner Colline Aux Poiriers • Pinot Gris Selection des Grains Nobles

  5. Culture Grapes / Regions Producer Brand Analysis BRAND ANALYSIS Market Position: High On-Premise and retail opportunities. 90% of basic Gewurztraminer Alsace growers on the national market are selling this varietal between $15.00 and $20.00 Retail. One of the best value Gew. on the market. Market Position: Just above the major brands Hugel, Trimbach, Albrecht, Leon Beyer…. And with the boutique Alsace producers like Deiss, Blanck, Rene Mure, Albert Mann... New comer, smaller house, alternative to the usual, great quality

  6. Culture Grapes / Regions Producer Brand Analysis BRAND ANALYSIS Market Position: It should be our niche varietal, eclectic type but approachable. Our direct competitors in price and quality are: Used to be 1st Pierre Frick (No Importer) and 2nd Domaine Ostertag for basic Sylvaner. Albert’s wine will be in between in terms of price. Market Position: Good Value wine, in the same price range with Trimbach, Kuentz-Bas, and Lucien Albrecht. GREAT PRICE/QUALITY RATIO

  7. Culture Grapes / Regions Producer Brand Analysis 2007 Plan 2007 PLAN • Goal: • 3,000 cases national • Promotion: • Sylvaner Trip, target Press and Key accounts • May (2) markets • September (2) markets • Introduction: • Zotzenberg Grand Cru Sylvaner 2005 in April • Sono Contento Vertical ’95 to ’01 in NJ in March • Reserve Wines 2006 vintage, all in April • Pricing: • No Increase during 2007!!!!

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