1 / 20

Textbook Reviews

Air Transportation A Management Perspective . Textbook Reviews. By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration . Air Transportation A Management Perspective . Air Transportation A Management Perspective Alexander T. Wells John G. Wensveen

khoi
Download Presentation

Textbook Reviews

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Air TransportationA Management Perspective Textbook Reviews By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration

  2. Air TransportationA Management Perspective Air TransportationA Management Perspective Alexander T. Wells John G. Wensveen Fifth Edition 2004 New Update : Sixth Ed. 2007

  3. Contents • Chapter 1 Aviation :An Overview • Chapter 2 Historical Perspective • Chapter 3 Air Transportation : Regulators and Associations • Chapter 4 The General Aviation Industry • Chapter 5 The Airline Industry • Chapter 6 Economic Characteristics of the Airlines • Chapter 7 Airline Management and Organization • Chapter 8 Forecasting Methods • Chapter 9 Airline Passenger Marketing • Chapter 10 Airline Pricing, Demand, and out Determination • Chapter 11 Air Cargo • Chapter 12 Principles of Airline Scheduling • Chapter 13 Fleet Planning : The Aircraft Selection Process • Chapter 14 Airline Labor Relations • Chapter 15 Airline Financing • Chapter 16 International Aviation

  4. Chapter 1 Aviation :An Overview

  5. Chapter 2 Historical Perspective • historical sketch of USA airline and general aviation • Airline Deregulation Act. 1978 • Post deregulation Evaluation • 911 effects • A new Era in Aviation • Boeing • Low Cost Carriers • Business General Aviation

  6. Chapter 3 Air Transportation : Regulators and Associations DOT : Department of Transportation NTSB: National Transportation Safety Board FAA: Federal Aviation Administration ICAO : International Civil Aviation Organization IATA International Air Transportation Aviation TSA: Transportation Safety Administration

  7. Chapter 4 The General Aviation Industry

  8. Chapter 5 The Airline Industry • Structure of the Airline Industry • Regional Carries • Major and National Carries • Role of Airline industry • Airline Certification

  9. Chapter 6 Economic Characteristics of the Airlines • Oligopolistic • Market Share • Barrier to Entry • Economic Characteristics • High Technological Turnover • High Labor and Fuel Expenses • The Competitive Advantage of Schedule Frequency • Sensitivity to Economic Fluctuations • Close Government Regulation

  10. Chapter 7Airline Management and Organization

  11. Chapter 8 Forecasting Methods Objectives • Analysis • Planning • Control Forecasting Methods • Time Series and Trend Analysis • Smoothing the Variation • Judgment Methods

  12. Chapter 9 Airline Passenger Marketing • Marketing Mix in Airline • Market Segmentation • Computerized reservation systems (CRSs) • Business Class Service • Code Sharing • Hub and Spoke Service • Advertising and Sales Promotions

  13. Chapter 10 Airline Pricing, Demand, and out Determination • Trend in Domestic Passenger Airfares • No-Frill Airfare • Types of Passenger Fares • Airline Cost • Direct Operating Cost • Indirect Operating Cost • Fixed and Variables Cost • Load Factor

  14. Chapter 11 Air Cargo • Historical Overview • Air Express • Overnight Air Express • Type of Carrier • Air Freight Rates • Special Air Freight Services • ULDs • Pickup and Delivery Services • Factors Affecting Air Freight Rates • Cost of Services • Volume of Traffic • Value of Services • Competition

  15. Chapter 12 Principles of Airline Scheduling Internal Factors External Factors Airport Authorities Local Communities Hotel Operators Travel Agents Air Freight Shipper • Equipment maintenance requirements • Flight Operations • Runway length • Fuel Capacity • Air Traffic Control • Crew • Facility constraints • gate position • Ticket counter • Baggage handling • Ground equipment • Marketing Factors

  16. Chapter 13Fleet Planning : The Aircraft Selection Process • Factors in Fleet Planning • The Pre deregulation • Hub and spoke system • Technical Aspects • Fleet Commonality • Long Range Aircraft • Planning Process • Information Needed • Systems Constraints • Aircraft Evaluation • Financial Evaluation

  17. Chapter 14 Airline Labor Relations • 35 % Operating Cost • Airline Union • Bargaining Process • Trends of Human Resource Management

  18. Chapter 15Airline Financing Sources of Funds Cash Management Financial Planning Cash Flow Cash Budgeting • Internal Sources • Commercial Bank • Finance and Life Insurance Companies • Investment Bank • Leasing • Vendor Financing • Venture Capital

  19. Chapter 16 International Aviation • International Air Law • The Warsaw Convention 1929 • The Chicago Convention 1944 • Freedoms of The Air • First Freedom • Second Freedom • Third Freedom • Fourth Freedom • Fifth Freedom • Sixth Freedom • Seventh Freedom • Eighth Freedom • Airline Alliances : One World , Star Alliances , Sky Team

  20. Thank you For Your Attention ! Have a nice day

More Related