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Future of Online Marketing?

Discover the shift towards qualitative engagement in online marketing and explore the emerging trends in the digital landscape. Nikhil Rungta from Yatra.com shares insights on SMO, social media optimization, mobile web, eMail marketing, and video ads, highlighting better tracking, targeted advertising, and increased consumer engagement. Learn what's out, what's in, and what's around the corner in the dynamic world of online marketing. Stay ahead with enhanced strategies and innovative approaches.

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Future of Online Marketing?

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  1. Future of Online Marketing? ni

  2. Online Marketing is the Future!

  3. The Shift attention engagement qualitative quantitative spray-n-pray aim-n-shoot monologue dialogue tv internet What’s OUT What’s IN

  4. And what’s round the corner? Nikhil Rungta, Head Marketing, Yatra.com

  5. SMO Social Media Optimization • Better tracking • Standards will be set for Social Network Advertising • More targeted • Traditional portals – AOL, yahoo – under threat Optimization Social Media

  6. Mobile Web • iPhone • Mobile coupons • Location specific – highly personalized advertising • Right message at Right place (point of sale) • Higher conversions

  7. eMail Marketing Get paid to Get eMail • Guaranteed delivery • Spam issues to recede • Faster, cheaper, effective and everywhere

  8. Video Ads • Greater consumer engagement • Better click-through rates • Click Here to Play Now

  9. Thank you

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