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VEVO BRANDED CANVAS

VEVO BRANDED CANVAS. VEVO BRANDED CANVAS.

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VEVO BRANDED CANVAS

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  1. VEVO BRANDED CANVAS

  2. VEVO BRANDED CANVAS • The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers and is sized to be visible in most standard screen resolutions. The large scale provides ample room for images, messaging and CTA’s and provides large hotspot areas for click-through. • VERSIONS • VEVO offers two versions of the Branded Canvas depending on the sponsorship type: • Branded Canvas: displays with brand’s pre-roll and dissolves when the content plays • Original Content Branded Canvas: displays with brand’s pre-roll and video content • Please contact your VEVO Account team regarding which canvas is right for your campaign. • INTRODUCTION

  3. VEVO BRANDED CANVAS • GENERAL SPECS

  4. VEVO BRANDED CANVAS • BRANDED CANVAS (Download Here) • Only the Main Messaging area is clickable. • Video player expands from the top right and the canvas fades out when the pre-roll completes. See example on next slide. • Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file. • VERSION DESIGN NOTES

  5. VEVO BRANDED CANVAS BRANDED CANVAS

  6. VEVO BRANDED CANVAS • ORIGINAL CONTENT BRANDED CANVAS (Download Here) • Only the Main Messaging areas are clickable. • Video player expands from the top right and the canvas slides down revealing the top 90px(light green area) when the pre-roll completes. See the 2 states on next slide. • Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file. • VERSION DESIGN NOTES

  7. VEVO BRANDED CANVAS ORGINAL CONTENT BRANDED CANVAS

  8. VEVO BRANDED CANVASBEST PRACTICES

  9. VEVO BRANDED CANVAS KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS

  10. VEVO BRANDED CANVAS USE THE CANVAS AS A COMPLIMENT OR SECONDARY MESSAGE TO THE PRE-ROLL AND/OR OVERLAY VIDEO PRE-ROLL

  11. VEVO BRANDED CANVAS • AVOID UNWANTED CROPPING VIDEO PRE-ROLL

  12. VEVO BRANDED CANVAS • AVOID UNWANTED CROPPING

  13. VEVO BRANDED CANVAS • AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE VIDEO PRE-ROLL

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