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The Association of Military Banks of America

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The Association of Military Banks of America

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    2. EVOLUTION OF EFT Service and Functions History ?Today Trends and Conclusions AFFN Status

    3. FIs – 9 AM to 3PM (Except Wednesdays) Consumers Have Limited Access The “Cash Machine” is Introduced FIs Try to Compete with New Service: Reduce Teller Lines Increase Access to Cash Seen as a Novelty Cute Toy Won’t Last Not Wanted Limited Interest 30% Wall At Existing Branches Deposit-Taking Drew Attention ? SERVICE – THE 1970’S

    4. Networks Reach 127 by 1984 30% Wall Still Not Broken Kiosks Outside of Branch Locations Expanded Reach Costs Still Exceed Revenue Change from “Nice to Have” to “Must Have” Customer Shifts Seen Military FIs Break 30% Wall SERVICE – THE 1980’S

    5. ATMs a Way of Life Expanding Functions Surcharges Make ATMs a Revenue Center Off-Premises Expands Rapidly Networks are Consolidating Non-Interest Income is King Processors and Non-FIs Enter Business Debit POS Underway SERVICE – THE 1990’S

    6. ATMs Hit Saturation/Maturity First Decline in Total Numbers Networks have Consolidated to: 40 in 2002, and 25 in 2006 Significant Non-FI Ownership of ATMs and Networks Consolidation of Large FIs Creates Mega National FIs Service and Location Mix Increases Deposit Growth Large FIs Grow 6 to 8% Faster than Community FIs Debit Fee Income is Significant to Fis’ Bottom Line SERVICE – THE 2000’S

    11. AFFN Annual ATM Transactions

    13. AFFN Annual POS Transactions

    14. Non-FI ATM Owners Sell Branding on Terminals to FIs Terminals Gain Many True Teller Functions (1) Shared Advanced Terminals and Shared Branching Expands Reach Check 21 Law Expands Imaging Image Deposit/No Envelopes Image Sharing/Clearing TRENDS

    15. ING ORANGE USAA Gain Customers Without Branches via Kiosk Image Deposit + Funds Access Convenience Citibank, MasterCard, and Others Expand Reach Into Areas Without Physical Location by Buying Rights to Brand Non-FI Owned Terminals Debit Card Income Grows as Check Volumes/Fees Decline TRENDS

    16. Prepaid Cards Payroll, Gift Cards, Benefits, Rewards Market Expansions Bill Payments QSR

    17. Early Adopters: J.P. Morgan Chase – 8,300 ATMs Sovereign Bank & Huntington Nat’l – 1,000 New ATMs via Branding Agreement Bank of America - 17,000 ATMs * Wells Fargo – 6,700 ATMs * CU ATM-Sharing Cooperatives * adding hundreds of imaging ATMs ?

    18. Financial Institutions must expand reach and service to hold / gain customers. The most effective means is self-service terminals as introduced by the airlines, hotels chains, and retailers.

    19. AFFN UPDATE John Broda, AFFN AFFN's mission is to provide quality products and services for participating financial institutions serving the U.S. Military Community Worldwide. 

    20. Participant Update 346 Financial Institutions 194,000 ATMs 1.3 Million Retail Locations Worldwide

    21. Participant Update   Wells Fargo Bank Middleburg Bank (VA) The Bank of Perry (GA) Peoples Bank of GA (GA) Schertz Bank & Trust (TX)

    23. Military Community Support Program 2007 AFFN Matching Grants AFFN Corporate Component

    24. AFFN MATCHING GRANT PROGRAM ? 2007 AFFN Matching Grant Program Highlights: 31 Grants Awarded (100 since 2004) $ 93,000. given by AFFN & AFFN Participants 1st National Bank of South Florida & Homestead Air Reserve and Army National Guard, FL Academy Bank & Homefront Cares, Inc. Armed Forces Bank & Heroes at Home Armed Forces Bank CA & San Diego Armed Services YMCA Eisenhower Bank & The Center for Intrepid (CFI) Family Assistance Center, TX First National Bank MWC & Tinker AFB Fort Sill National Bank & USA FATC Calling Card Program, Fort Sill, OK

    25. AFFN MILITARY COMMUNITY SUPPORT Fisher House – Military Families 2007 “Giving Thanks Campaign” 38 Fisher Houses Germany & U.S. $ 38,000.00 in AFFN ‘Thank You’ Cards

    26. AFFN MILITARY COMMUNITY SUPPORT

    27. AFFN MILITARY COMMUNITY SUPPORT “Thank you and the Armed Forces Financial Network (AFFN) once again for your outstanding support of our soldiers and their family members.  For several years you and your organization have been very caring, kind and generous to not only our men and women in uniform, but the families as well.  It is people like yourself and organizations like the AFFN that are making a huge difference in many military communities.   On behalf of our Fisher House guests, I say thank you to you and your staff for all that you do for others during their time of need.”   Sincerely,   Harry E. Hicks, Jr. Manager Ft Bliss, TX Fisher House

    28. AFFN MILITARY COMMUNITY SUPPORT AFFN & AMBA BANKS & DCUC CREDIT UNONS GENEROUSLY AND PRODULY GIVEN TO THE TROOPS, MILITARY FAMILIES, & MILITARY ORIENTATED ORGANIZATIONS $ 650,000 . 00

    29. Provide Research and Operational Choice Regarding Advanced ATMs, Image and Person-to-Person Payments Provide Standard Image ATM Deposit Capability Umbrella/Lower Costs via Association Provide Advanced ATM Platform Service Capabilities and Sharing through Proactive Business Agreements AFFN DIRECTION

    30. NEXT STEPS Identify Multiple Opportunities (Working) Develop Agreements/Access (Working) Define Transaction Sets (Started) Establish Pricing (Started) Work with Gateway/Hosts/Processors Identify Certification & Implementation Needs Develop Rules (Started) Continue to Expand AFFN Network Options to Support Member Growth AFFN DIRECTION

    31. Expand Service and Reach Stay Competitive Retain and Expand Customer Base Support Troop Deployment and Movement Reinforce DoD Goodwill Enhance AFFN Value Proposition BENEFITS

    32. Questions WWW.AFFN.ORG

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