Rejuvenating Downtowns: Lessons from Sacramento

1. Rejuvenating Downtowns:Lessons from Sacramento Heather Fargo Former Mayor City of Sacramento, California

3. CORE STRATEGIES

4. River District Policy Framework “Setting the Table” • River District Specific Plan • Special Planning District • Design Guidelines • Historic Landmarks • Finance Plan

5. Railyards Policy Framework • Specific Plan • Development Agreement • Infrastructure Design • Owner Participation Agreement

6. Waterfront Policy Framework • Riverfront Master Plan • Docks Specific Plan • Parks Master Plan

7. Creating Places for Celebration

8. Enhancing the Green Corridor O

9. Downtown Activation Strategy - Focus the approach on key areas - No need to wait for big projects - Demand shows enough space exists - Deliver something different that is not offered in suburbs

10. Initiatives • Retail Recruiter • Focused Incentives • Infrastructure Study • Street Aesthetics • Increase Housing • Refocus on the Grid • Reintroduction of Vehicular Traffic

11. CORE STRATEGIES • Plan broadly and long-term; Implement incrementally • Maximize resources • Work across and around • Aggressively pursue opportunities • Strengthen connectivity between areas • Don’t lose focus • Don’t lose focus

12. Capital Mall 500 Capital Mall 621 Capital Mall

13. Old Sacramento Orleans Ebner

14. J Corridor • Grand listed structure two blocks from Capitol • Retrofit of ground floor from small interior offices to destination restaurant • Catalyst for retail and office leasing in rest of building • Loan repaid with building’s success; restaurant guaranteed operation for 10-years Elks

15. J Corridor • 197-rooms, signature restaurant and unique outdoor dining • $9.85 million project-related tax increment pledged back to project • Catalyst project adding street-level vibrancy and activity • Forgivable loans for structural/historic elements • Permanent loans repaid with share of hotel and restaurant revenues • Opened 2008 Citizen Hotel

16. K Corridor Ella’s Cosmopolitan/Cabaret

17. K Corridor Streetscape Crest

18. K Street: 1960’s Cars on K

19. Esquire /IMAX • New architectural elements inspired by historic art deco facades, theater marquees • $6 million Agency funds used for public elements – upgraded streetscape, artwork, historic preservations • Developer tax increment guarantee key to public assistance. • Adjacent to convention center and convention hotels

20. Public Market – Sheraton Hotel • Unique Non-profit corporation ownership • Innovative jacking technique to transfer loads to new framework • Active historical use reinvented for today’s needs • Convention hotel with a boutique feel • Activates city’s main arterial

21. Ransahoff’s – Pyramid Brewery • Former department store & restaurant • Forgivable loan structure for preserving the historic and stabilizing building • Incorporation of historic blade signs, retractable awnings, mezzanine • One-block from state capitol • Attraction of a flagship brewery

22. Elliott Building- East End Lofts • Former automobile showroom • Downtown’s mixed-use project w/ residential, retail and office on one of City’s busiest intersections • Historic value with contemporary excitement • Ground floor retail - PF Chang, Mikuni’s, Design within Reach • Catalyst for similar privately financed mixed-use projects in following 2-year period

23. REA Building- Mixed-use Office • Adjacent to train depot & future intermodal site • Severely deteriorated building structure rescued from demolition by local developer • Public/private funds combined with historic tax credits • New transit serving retail and commercial office

24. JKL Corridor Vision Summary • Workshop held in October 2004 • 250 Community members in • attendance • Follow up session in December • 2004 • Council Action Plan in January • 2005

25. Downtown Guides

26. Reinforcing a Web of Connectivity