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DNA-based Tracking Technology

DNA-based Tracking Technology. Product Protection. Overt (visible) or Covert (invisible) security marking options. DNA MultiMatrix™ Hologram Barcodes & Serial Numbers DNA Matrix™ Uniquely identifies an item. The DNA marking is virtually impossible to decode. Positive Identification.

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DNA-based Tracking Technology

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  1. DNA-based Tracking Technology

  2. Product Protection • Overt (visible) or Covert (invisible) security marking options. • DNA MultiMatrix™ Hologram • Barcodes & Serial Numbers • DNA Matrix™ • Uniquely identifies an item. • The DNA marking is virtually impossible to decode.

  3. Positive Identification • A rigorous operations security procedure creates a unique record for each item. • Trace products by: • Unique Code (DNA Genetic Code, GUID, SKU, etc.) • Data Record includes: (Description, Visual image, Manufacturer, Origin, etc.)

  4. Authenticity Management • Internet Verification • Channel Tracking • Electronic ‘Provenance’ • Valuable Data Management Information (demographics, usage, etc.)

  5. Sydney 2000 Olympics Case study Australian Olympic Committee needed a solution to deter counterfeiting of official licensed Olympic product. DNA was selected as the product identification and authentication system over 100 other companies’ systems.

  6. Protecting the Sydney Olympics Case study • Focus on easily copied apparel • Protecting one of the world’s most famous trademarks • Secure labels and hang tags • In the field policing • Trademark Investigation Service

  7. Protecting the Sydney Olympics Case study • 37 month program • Produced 34M labels • Out of 3422 inspections - 507 violations (14.8%) • 77% of which occurred in first 3 months

  8. Protecting the Sydney Olympics Case study A very successful program, according to the Sydney Olympic Committee: “Revenues lost to counterfeiting were under 1% of the total.” Case study

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