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Dreams Resorts & Spas Website Redesign Promotional Campaign Launch: October 21, 2013

Dreams Resorts & Spas Website Redesign Promotional Campaign Launch: October 21, 2013. Website Redesign. Goals Promote the Dreams website redesign by highlighting new and exciting features

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Dreams Resorts & Spas Website Redesign Promotional Campaign Launch: October 21, 2013

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  1. Dreams Resorts & Spas Website Redesign Promotional Campaign Launch: October 21, 2013

  2. Website Redesign • Goals • Promote the Dreams website redesign by highlighting new and exciting features • Notify consumers, travel agents and partners of new site for cross-promotion and implementation accordingly • Drive website visits to increase bookings

  3. Website Redesign • Consumer Initiatives • Consumer-Dedicated Email Blast • Purpose: To announce the ‘new & improved’ design of DreamsResorts.com, and to highlight interactive features on new site • Goal: Drive website visits to increase bookings • Social Media Initiatives • ‘New Look of DreamsResorts.com’ Blog Post • Romance-Focused Blog Post • E-Concierge Facebook & Twitter drive • The “New Look” announcement from corporate accounts (Facebook, Twitter, Instagram and Pinterest) • Purpose: To announce the ‘new & improved’ design of DreamsResorts.com, and to highlight interactive features on new site • Goal: Drive bookings and business to destination weddings market • Agent Initiatives • Agent-Dedicated Email Blast • Purpose: To announce the ‘new & improved’ design of DreamsResorts.com to agents • Goal: Drive agent visits to website for them to better sell our resorts

  4. Website Redesign ‘Find Your Perfect Resort’ Tool • A new and interactive feature that helps visitors select their ideal Dreams Resort & Spa • Takes into account visitor’s location, length of travel, resort atmosphere and activity preferences

  5. Website Redesign ‘Find Your Perfect Resort’ Tool

  6. Website Redesign Special Events Calendar • The special events calendar is a new, interactive tool, which allows guests to see what entertainment is happening during their trip

  7. Website Redesign New Photos & Videos Page • The photos and videos page on each resort’s web page highlight our award-winning imagery in oversized galleries • Photo galleries allow you to “Pin it” directly to your Pinterest boards • New testimonial videos created and added to the videos section of this page

  8. Website Redesign Social Media • New & improved social media widgets incorporated on page, which gives prominence and easy access to Facebook, Twitter, Pinterest and YouTube pages • Day Dreams blog reel automatically updates with new posts

  9. Email Blasts

  10. Agent Email Blast Agent Email Blast • Scheduled to go out October 21, 2013 to a database of Agents, Tour Operators and RCI members • Dreams Tulum special Master Agent Rate banner added in an effort to promote resort enhancements

  11. Consumer Email Blast Consumer Email Blast • Scheduled to go out October 23, 2013 to a database of consumers • Fall in Love with AMResorts banner added in an effort to remind consumers of current fall promotion

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