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Sonata Hybrid National Media Launch October 5 – 8, 2010

Sonata Hybrid National Media Launch October 5 – 8, 2010. John Krafcik President & CEO Hyundai Motor America. ABC Strategy. Emotional Connection. Environmental & Social Responsibility. Trust and Confidence. Record High Hyundai Net Consideration . 33% Jun 2010.

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Sonata Hybrid National Media Launch October 5 – 8, 2010

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  1. Sonata Hybrid National Media LaunchOctober 5 – 8, 2010

  2. John Krafcik President & CEO Hyundai Motor America

  3. ABC Strategy Emotional Connection Environmental & Social Responsibility Trust and Confidence

  4. Record High Hyundai Net Consideration 33%Jun 2010 Hyundai Net ConsiderationLight Vehicle Intenders % of Consumers Considering Hyundai 7%Dec 2000 Source: GfK Barometer of Automotive Awareness and Imagery Study

  5. Consistent Market Share Growth Hyundai U.S. Sales & Market Share History Sales Units (000s) Market Share (% of Industry Totals) * as of September 2010

  6. Retail Market Share Gains HMA Retail Market Share: 2008

  7. Retail Market Share Gains HMA Retail Market Share: 2008-2009

  8. Retail Market Share Gains HMA Retail Market Share: 2008-2010

  9. U.S. Production Capacity of 400,000 Units Three core models manufactured in the U.S.

  10. Sonata Demand Leadership Top Models Shopped Market-Wide Source: Compete

  11. Sonata Retail Sales Growth Mid-Size Sedan Retail Sales Hyundai Sonata Nissan Altima Ford Fusion Chevy Malibu Average Monthly Retail Sales

  12. Sonata Total Sales Growth Mid-Size Sedan Sales History Monthly Total Sales

  13. Sonata Days-to-Turn – Indicates Extra Market Potential Mid-Size Sedan Days-to-Turn Source: JD Power, PIN

  14. Low Sonata Incentive Spend September CYTD Autodata Incentive Spending Source: Autodata – September 2010

  15. Sonata Transaction Price Strength Mid-Size Sedan Transaction Price Source: JD Power, PIN

  16. Sonata Residual Value Strength Midsize Sedan 36-month Residual Values Source: ALG Residual Value Guide, Sep-Oct 2010

  17. Sonata Increasing Residual Value Trend Source: ALG Residual Value Guide, Sep-Oct 2010

  18. Sonata Purchase Reasons and Demographics Source: Maritz NVCS - 2010, JD Power PIN 2010CY

  19. Game-changing Sonata Lineup • 2.4L Gasoline Direct Injection (GDI) 4-cyl • Segment-leading horsepower and fuel economy • 2.0L Turbo GDI 4-cyl • V6-beating, class-leading horsepower, torqueand fuel economy • Hybrid Electric Vehicle (HEV) • Hyundai’s 1st hybrid model for the U.S. • Optimized drivability and highway fuel economy

  20. Mike O’Brien VP, Product and Corporate Planning Hyundai Motor America

  21. Meeting Society’s Demands for Personal Mobility and the Environment

  22. GHG Emissions Reduction and Fuel Economy Improvement Global Environmental Concerns Corporate Responsibility Minimizing GHG Emissions • Protect our planet • Contribution to sustainability • Development of eco-friendly vehicles • Climate Change • Limited Fossil Energy • Urban Air Pollution Mild HEV Full HEV EV Plug-In HEV Low CO2 Gasoline / Diesel Alternative Fuel Fuel Cell Vehicle

  23. Resource Commitment Hyundai Eco-technology Research Institute

  24. Industry’s Best Fuel Economy Source: HMA internal projection based on final product mix

  25. 50 MPG Corporate Average Fuel Economyby 2025

  26. Hyundai Motor CAFE Roadmap – Core Volume Outlook • Controlled auto ignition • Electro-mech. valves • Ultra low Cd • Organic dye solar cell • Exhaust heat recovery (Rankin Cycle) • Hybrid • Plug-in hybrid • Battery electric • Fuel cell electric • Ultra lean-burn GDI • Variable compression ratio • Cylinder deactivation • 10 speed transmission • Ultra LRR Tire • Weight reduction • Intelligent Vehicle Thermal • management • HVAC Energy Buffer • Intelligent ECO • Silicon solar cell • Exhaust heat recovery CO2 (gpm) • Gasoline direct injection • Turbo GDI • Continuous variable valve lift • 6/8 speed transmission • Motor-driven power steering • Low rolling resistance tire • Integrated starter generator • ECO Routing 50 178 MPG 40 222 250 35.5 2016 GHG/CAFE 2010 2015 2020 2025 35mpg 50+mpg

  27. Continued Importance of Internal Combustion Engines Source: JP Morgan, PriceWaterhouseCoopers, Nomura Group

  28. Ki-Sang Lee Sr. Vice President, HEV Development Group Hyundai R&D Center

  29. Hyundai Hybrid System – Development Targets • Offer both fuel economy and fun-to-drive characteristics • Parallel hybrid system with six-speed automatic transmission • Optimized highway fuel economy • SAE study indicates 58% highway driving for average American drivers • Innovative Hybrid battery system

  30. Hyundai Hybrid System – Technical Highlights (Hybrid Power Control Unit) Integrated package Optimal volume efficiency HPCU Engine Atkinson Cycle – Decreased pumping & friction loss Battery Lithium-polymer high power density HSG (Hybrid Starter Generator) Body Lightweight – Excellent aerodynamics Electric Air Conditioning Compressor Motor Permanent magnet High-power density Automatic Transmission w/o Torque Converter 6-speed with improved efficiency electric oil pump Excellent recuperation function Similar brake feel Regenerative Brake System

  31. Parallel Drive EV Drive  Better Fuel Economy with Parallel Power Operation and Smart Gear Shift Program  Powerful Fun to Drive with Dynamic Gear Shift Program  Higher Maximum EV Speed with 6 Step Gear  Efficient Motor Operation with Smart Shift Program Hybrid System Feature Smart & Fun to Drive

  32. Hybrid Engine Specifications

  33. Lithium Polymer Battery for the Sonata Hybrid System Cooling system High voltage battery To maintain proper temperatureequipped with BLDC* cooling fanto increase air flow & reduce noise Lithium polymer battery 270V / 5.3Ah, 72 Cells in series BMS* Power Relay Ass’y(PRA) Voltage, Current, Temperaturesensing SOC*& available power estimation, Cooling control, Main relay control, Cell balancing, Diagnosis Main relay(ON/OFF by BMS) Current sensor ※ BMS: Battery Management System BLDC : Brushless DC SOC : State Of Charge

  34. Sonata HEV Battery (LIPB) Conventional HEV Battery (Ni-MH) Sonata Hybrid Lithium Polymer Battery • Lithium Polymer Battery Advantages • Light metal & High electric potential • High power/energy density • Low polarization, No memory effect • Accurate SOC estimation • Low heat generation • Improved cycle life • Low self discharge • Improved battery storage life

  35. Sonata Hybrid Active Air Flap System Active Air Flap • Maximize highway fuel economy - Reduce aerodynamic resistance

  36. Controller Output HSG Motor Engine Clutch Sonata Hybrid Vehicle Operation • Parallel Hybrid System • Fast and seamless mode change • EV Mode Hybrid Mode • Precision control of engine clutch • Refined shift quality • Attenuation torque control of motor • Improved driving during regenerative braking • Blue mode (similar to 2.0T Active Eco mode);5% real-world fuel economy improvement Parallel HEV System (Transmission-mounted Electric Device)

  37. Class-leading Fuel Economy

  38. Hyundai’s Hybrid Performance * * *Blue Mode

  39. Summary • Hyundai unique system with full hybrid function • Direct Hybrid Blue Drive • Simple and smart parallel system • Better dynamic performance and NVH than competitors • Industry’s 1st application of Lithium Polymer batteries • Class-leading highway fuel economy of 40 MPG

  40. Sonata Hybrid: Differentiated Exterior Styling

  41. Sonata Hybrid: Improved Aerodynamics

  42. Sonata Hybrid Exterior Differentiation Items Front Fascia LED Daytime Running Lights LED Taillights Rear Bumper Design Chrome Bodyside Molding Blue Drive Badging

  43. Sonata Hybrid: Interior Bigger Picture IP Shot

  44. Sonata Hybrid Interior Differentiation Items 4.2-inch LCD Trip Computer ECO Drive Scoring Electroluminescent IP Cluster Hybrid Technology Display(w/Premium Package) Optional Panoramic Sunroof Brushed Aluminum Interior Trim

  45. 2011 Sonata Hybrid – Available in One Trim Level Includes Sonata 2.4 GLS Equipment Plus Option Package + Hybrid-electric engine w/ hybrid starter-generator (HSG)* + Electroluminescent cluster (Supervision)* + Multi-function trip computer with hybrid technology 4.2” TFT display* + 16-inch alloy wheels with unique finish* + Unique, tinted chrome front grille* + Bodyside molding tinted chrome inserts* + Headlight LED accents* + LED taillights* + Front fog lights + Chrome exterior door handles + Side mirror turn signal indicators + Proximity entry w/ push-button start + Dual automatic temperature control + Power driver seat w/ lumbar support + Chrome interior door handles + Leatherette interior door panel inserts + Automatic light control + Floor console mounted rear vents + Glossy black door surround and outside mirror housing Hybrid • Premium Package • Navigation system with high-resolution touch-screen display • Rear backup camera • Panoramic sunroof with tilt & slide* • 17-inch alloy wheels • Leather seating surfaces with heated front seats and rear seat bottom cushions • Infinity premium speakers, subwoofer/external amplifier • HD Radio Technology w/ multicasting • Leather-wrapped steering wheel & shift knob • Auto-dimming mirror / HomeLink / compass • Premium door sill plates *Unique to Hybrid

  46. 2011 Sonata Hybrid Color Exterior Silver Frost Black Onyx Porcelain White Hyper Silver Venetian Red Blue Sky Interior Gray Camel

  47. 2011 Sonata – The First Midsize Car with 4-cylinder GDI, Turbo GDI and Hybrid Models 2.0T 274 HP 33 MPG Highway 2.4L GDI 200 HP 35 MPG Highway Hybrid Class-leading 40 MPG Highway Great Driving Dynamics

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