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GLOBAL TRENDS & FORECASTS, 2013. Retail Horizons - Looking forward to 2020. December 2012. MATTHEW STYCH. ROBERT GREGORY. Research Director. Global Research Director. Retail in 2012 10 Trends for 2020 Flexibility Internationalisation of Emerging Market Retailers Mycommerce
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GLOBAL TRENDS & FORECASTS, 2013 Retail Horizons - Looking forward to 2020 December 2012 MATTHEW STYCH ROBERT GREGORY Research Director Global Research Director
Retail in 2012 • 10 Trends for 2020 • Flexibility • Internationalisation of Emerging Market Retailers • Mycommerce • Market Polarisation • Direct to Consumer • Nostalgia • Hyperlocal Marketing • Community Retailing • Digital Engagement • Logistics as a Differentiator • Retail in 2020: Implications Contents
Should I exit international markets to focus on core home market? Where does my food come from? I want my voice to be heard Does online need offline? I want that NOW I trust customer reviews • Shoppers are increasingly demanding more from retailers, who are having to face some uncomfortable questions. • 1. Retail in 2012 Is big-box dead? Am I safe from Amazon? I want value I want convenience CONSUMER MARKET Uncertainty over economy Ageing population Single households Rising fuel prices Saturation Urbanisation Weak non-food sales Legislation Rise of e-commerce Increasingly fast-paced lifestyles Tech-savvy
Carrefour planet was seen as the retailer’s attempts to reinvent the hypermarket format, which has been losing share in Western Europe. • However, new CEO George Plassat has halted the roll-out of planet beyond 2012 given that converted stores had not performed as well as expected. • Carrefour planet was too costly to roll out on a wide scale and also caused confusion among shoppers about price positioning. • Failure of Carrefour planet, the retailer’s first major (and costly) attempt to revitalise the hypermarket, has sparked genuine concerns over the viability of the format. • The need to invest back in the core French market has ultimately led to Carrefour exiting non-core markets such as in South-East Asia. • 2012 also saw other retailers, such as Best Buy and Tesco, launch new strategies based on big-box slowdown. • Carrefourhalts roll-out of Carrefour planet concept in Europe beyond 2012. • Three events which impacted global retail in 2012: • 1. Retail in 2012