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KEY TO PERSUASIVE MARKETING STRATEGY Customer is the king of the market so it very essential that businesses channelize their efforts in the right direction and design a marketing strategy accordingly. Commitment This is the basic ground for building loyal relationships with your customers. So, sell your product/service by indulging with your customers and making them feel a part of the community. Authority Show your authority over social media by mentioning positive remarks of a renowned personality on your profile to gain trust of your customers. Scarcity If your product/service is of high value to the customers, try to keep your product down to a limited number in order to boost your sales. Reciprocity Likability Try to persuade your target audience with the help of reciprocity principle. Provide users with free valuable content to make them visit your website on a regular basis. Be sure to increase your likability on various online marketing platforms to engage more customers. Be creative about your web presence and stay authentic. www.killeenchamber.com Greater Killeen Chamber of Commerce One Santa Fe Plaza Drive PO Box 548 Killeen, TX 76541 Phone: (254) 526 - 9551