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Radio Continues to Be Dominant Reach Medium for Adults 18-54

Radio Continues to Be Dominant Reach Medium for Adults 18-54. Used medium within last 7 days . Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Scarborough Adults 18-54 Projected: 156,874,150 Respondents: 97,192 Mon- Sun 6A-Mid.

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Radio Continues to Be Dominant Reach Medium for Adults 18-54

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  1. Radio Continues to Be Dominant Reach Medium for Adults 18-54 Used medium within last 7 days Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Scarborough Adults 18-54 Projected: 156,874,150 Respondents: 97,192 Mon- Sun 6A-Mid

  2. Radio Continues to Be Dominant Reach Medium for Adults 25-54 Used medium within last 7 days Radio Internet NP Cable TV Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Scarborough, Adults 25-54, M-Su 6A-Mid 85,948 sample

  3. Radio Continues to Be Dominant Reach Medium for Adults 18-34 Used medium within last 7 days Radio Internet NP Cable TV Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Scarborough, Adults 18-34, M-Su 6A-Mid 32,814+ sample

  4. Radio Continues to Be Dominant Reach Medium for Women 18-49 Used medium within last 7 days Radio Internet NP Cable TV Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Women 18 - 49 Projected: 65,315,305 Respondents: 43,945

  5. Radio Continues to Be Dominant Reach Medium for Women 25-54 Used medium within last 7 days Radio Internet NP Cable TV Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month Women 25 - 54 Projected: 63,481,726 Respondents: 50,120

  6. Radio Is a Dominant Reach Medium for Adults 18+ Who Spent $100+/week on Groceries Used medium within last 7 days Radio NP Cable TV Internet Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month, Base: Spent $100 on groceries (wk) Projected: 162,353,371 Respondents: 132,399

  7. Radio Is a Dominant Reach Medium for Adults 18+ Who Plan to Buy a Luxury Auto in Next 12 Months Used medium within last 7 days Radio NP Cable TV Internet Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month, Base Vehicle HHLD plans to buy new/lease next 12 months..: Luxury vehicle Projected: 3,246,404 Respondents: 2,628

  8. Radio Is a Dominant Reach Medium for Adults 18+ Who Plan to Buy a Non-Luxury Auto in Next 12 Months Used medium within last 7 days Radio NP Cable TV Internet Newspaper Source: Scarborough USA Plus - Release 1 2008 - 2013 12 Month, Base Vehicle HHLD plans to buy new/lease next 12 months..: Non-Luxury vehicle Projected: 18,080,269 Respondents: 14,515

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