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Introduction to Typography (the study of type)

Introduction to Typography (the study of type). Indesign 101-301. Typography. Type is made of many unique fonts. Typography. Display face - Decorative fonts good for headers and getting people’s attention Body copy - good for long blocks of text. Typography.

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Introduction to Typography (the study of type)

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  1. Introduction to Typography(the study of type) Indesign 101-301

  2. Typography • Type is made of many unique fonts.

  3. Typography • Display face- Decorative fonts good for headers and getting people’s attention • Body copy- good for long blocks of text.

  4. Typography • We can edit font appearance in 3 primary ways • Tracking • Kerning • Leading

  5. Tracking • The uniform distance between letters in words. • Includes distance between words.

  6. Kerning • The spacing between letters in words • Very similar to Tracking, but not the same thing.

  7. Kerning

  8. Kerning • Technically speaking… • Certain letters must be “Kerned” closer together than others.

  9. Kerning

  10. Leading • Refers to the space between lines of type

  11. Leading

  12. Text White on black background • Good for grabbing attention Black on White Background

  13. Serif vs Sans Serif Fonts • Serif fonts (Feet) • Have a formal, traditional feel • Sans Serif fonts (“Without Feet”) • Have a modern, contemporary feel

  14. Choosing the right fonts and style • Think about the purpose of the text • Make it is • Readable • 9-12 point body copy • ~16 point display type • Conveys the correct emotions

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