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Social Marketing for Health Nutrition

Overview. research methods and type of information gathered by marketers for advertising campaigns targeted to children and teenage youth. advertising techniques, styles, and channels marketers use to reach young consumers. how current knowledge of market research methods, strategies, and techniqu

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Social Marketing for Health Nutrition

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    1. Social Marketing for Health & Nutrition COMT 492/592-001

    2. Overview research methods and type of information gathered by marketers for advertising campaigns targeted to children and teenage youth. advertising techniques, styles, and channels marketers use to reach young consumers. how current knowledge of market research methods, strategies, and techniques can be used --within a social marketing framework--to encourage healthful eating habits among children and teenage youth.

    3. Background The advertising industry aggressively seeks to understand, anticipate, and influence the perceived needs and desires of young consumers. Marketers gain a wealth of information about children and teenagers. $16.1 million spent on children’s research by marketers in 1990

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