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Bridging the Soft and Hard Indnstries by

The Joint 14th Annual PBFEA and 2006 Annual FeAT Conference 第十四屆亞太財務經濟及會計會議暨 2006 台灣財務工程學會. Bridging the Soft and Hard Indnstries by. Chun Y. Chang. National Endowed-Chair Professor and President of National Chiao Tung University, Hsinchu, Taiwan

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Bridging the Soft and Hard Indnstries by

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  1. The Joint 14th Annual PBFEA and 2006 Annual FeAT Conference 第十四屆亞太財務經濟及會計會議暨2006台灣財務工程學會 Bridging the Soft and Hard Indnstries by Chun Y. Chang National Endowed-Chair Professor and President of National Chiao Tung University, Hsinchu, Taiwan Foreign Associate, National Academy of Engineering, USA July 14,2006

  2. Prologue In the last three decades, Taiwan has been very successful in making an economy miracle. Which is a successful story about an economy transformation from labor intensive into hi-tech intensive economy. But it is mainly due to the “hard-industry” which means that manufacturing of high-tech products such as semi-conductor chips, personal computers, and flat panel display which have shared more than 70% in the world market and also due to it’s successful policy of globalization. 90% of the goods are exporting. However, nowadays, we are facing a more serious challenges and competition mainly from the rise of Chinese economy and others like Korea, Japan etc., The way to conquer these problems, I think is that another transformation of our economy from “hard” industries into “soft” industries is needed but still based on the strong basis and capability of the “hard”.The appropriate approaches are, More globalization: from “made in Taiwan” to “made by Taiwan”More innovation: Education reform.More “Software Concept” than “Hardware Concept”

  3. The Incubator of Taiwan Hi-Tech Industries • NCTU has established the 1st Semiconductor Research center/Informatics, 1st communication, Laser, I.C., Computer TV Transmitter 1970’s ．CMOS project lead by (Led by D. H. Hu / NCTU) ．Acer (Led by Stan Shih/NCTU) ．1st LCD Lab at NCTU • UMC • TSMC 1990 LCD Industry / AU, Chi-Mei and Others

  4. 建立台灣最早的 IT講座 NCTU established the earliest IT program in Taiwan 美國式自由開放的交通大學 建立台灣最早的 IT 講座 The Liberal American style University: NCTU Source:日本經濟新聞 Japan Economic News

  5. NCTU contribution to IEEE Journals

  6. In 1964, PM Chiang Ching-Kuo visited NCTU,who decided to develop Taiwan Hi-Tech Industries台灣發展高科技的起點，1964年蔣經國來訪交大 蔣經國先生參觀交大半導體實驗室的鋁合金爐，左起張俊彥、張瑞夫、蔣經國與張去疑合影

  7. 美國國家工程院首次頒給張俊彥為國家院士 我國國旗首次飄揚在美國國家學術院大廳 The national flag of ROC Taiwan is flying in the great hall of the National Academies, U.S.A. since Prof. Chang was conferred the foreign associate membership for the first time from Taiwan. “Without Prof. Chang’s Leadership, Taiwanese Electronics Industries could not be so flourish, not only to the economy of Taiwan but also to the world’’ Chih Tang Sah- National Academy of Engineering U.S.A. The inventor of CMOS

  8. What’s the Next?

  9. 國外報導台灣成功的國家型計畫－from hard to soft(1) Nikkei Electronics 2005.12.5

  10. 2003~2006年各國ISSCC發表論文數統計表 IEEE Solid State circuit Conference

  11. Nikkei Electronics 2005.12.5

  12. Strategy Use Manufacturing Strength to Promote Design, Products and Brands Manufacturing Current Status: Unstable Reverse Triangle Product Vision: The Brilliant Diamond Structure Brand Brand

  13. From hard to Soft (2)Taiwan Brand Strateay OEM ODM OBM Export Services Education I T Services Hub Health care ICT Policy Taxation HR/Edu R/D Globalization Acquisition Services Finance Logistics Health Digi Games Sight Seeing Acer Asus BenQ

  14. Top 5 N.B. Brands2004~2006年全球前5大NB品牌出貨量 資料來源：IDC、台NB廠、電子時報整理(2005/12)

  15. From hard to Soft (3) The Embryo Model HW HW HW HW HW SW HW S/W S/W

  16. From hard to Soft (4)-Value Chain & Ecological Chains歐洲三蘭國家之發展策略與定位Taiwan/Finland/Holland/Ireland RD Design Engr Mfg Logistics Marketing Sales Service Service Weight 創意中心 Innovation 品牌 Brand 產業乙 國際通路 Channels Value Added 研發中心 R/D 產業甲 運籌中心 Logistics 製造中心 Mfg Finland Ireland Holland 資料來源：台灣產業的發展與未來(2005)，台灣經濟研究院ppt檔，頁44。

  17. From Hard to Soft (4)：Innovation of Taiwan 各主要國家歷年在美國核准之發明專利被引證次數(Forward citation) From hard to Soft(4): Innovation

  18. Epilogue • A Brilliant Success in Hard Industries • Future Prospect is Based on “Hard” to Develop Soft Industries, Hard → Soft , and “Hard + Soft” C. f. : India: Soft →Hard (Soft+Hard, Products, mfg, ……) • Innovative Education Logistics, Hubs ICT Services for Better Life ( Ubiquitous ICT) Health Care Finance W/ICT Better Culture, Better Environment, Ecologically Globalization

  19. Epilogue –Beauty of electron=Electronics The Electrons 電子之舞 From Dikter om ljus och mörker (Poems of Light and Darkness) With their round dance the electrons spin 踩者圓舞曲的舞步，電子婆娑迴旋chrysalises of that which abides, 縈繞如蛹the inmost cocoons 核心之繭which do not open of their own accord開啟奔放並非出於自我的不羈 but are of that which abides.而是源於生命本然的悸動 There it is not a matter of hatching out. 無關乎羽化成蝶There it is a matter of tending and protecting破繭而出是溫柔的關照呵護 the metamorphoses of the inmost將沈潛心底的 deeper-down swaying, 激盪律動the innermost playing of women in dance. 幻化為女子深情曼妙的舞姿 --Harry Martinson 哈瑞 馬丁森 (1904-1978) (1974 Nobel Laureate in Literature) --劉美君譯

  20. 　　逍　遙　遊 –莊子 「鵬之徙於南冥也， 水擊三千里，搏扶搖而上者九萬里， 去以六月息者也。」 　　又 「至人無已，神人無功，聖人無名」

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