1 / 12

Soft Bounces vs Hard Bounces by Antideo

It is very important to know about the difference between soft bounces and hard bounces, as both have to be treated differently and have their own severity levels. The video sheds light on email bounces, the different types, what causes the different types of bounces and how Antideo can help in weeding out the hard bounces caused by disposable emails.<br><br>You can read more about Disposable emails at https://www.antideo.com/what-is-a-disposable-email-address/<br><br>We can be reached at https://www.antideo.com/contact/ for any questions or inquiries

antideo
Download Presentation

Soft Bounces vs Hard Bounces by Antideo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOFT BOUNCE Vs HARD BOUNCE HOW CAN EMAIL BOUNCES AFFECT YOUR EMAIL CAMPAIGNS

  2. WHAT IS AN EMAIL BOUNCE?

  3. AN EMAIL IS SAID TO HAVE BOUNCED WHEN IT IS UNDELIVERED TO THE RECIPIENT EMAIL ADDRESS, WHICH COULD BE BECAUSE OF A NUMBER OF REASONS. THERE ARE DISTINCT TYPES OF BOUNCES CLASSIFIED ON THE BASIS OF THE REASON FOR THE BOUNCE. THEY CAN BE BROADLY CLASSIFIED INTO SOFT AND HARD BOUNCES. MOST OF THE EMAILING SOFTWARE SYSTEMS WOULD PROVIDE YOU MARKETING REPORTS GIVING YOU INSIGHTS INTO THE BOUNCES. THE BOUNCE RATE HAS TO BE KEPT AT THE BACK OF YOUR MIND TO ENSURE THE QUALITY OF THE LIST.

  4. WHAT DO YOU MEAN BY A HARD BOUNCE?

  5. ‘’A HARD BOUNCE IS WHEN AN EMAIL IS RETURNED TO THE SENDER BECAUSE THE RECIPIENT EMAIL ADDRESS DOES NOT EXIST’’ Like the name sounds this is a much serious issue compared to a soft bounce. Essentially it is a permanent case of not being able to deliver the email to the said email address. In simpler terms, it becomes a hard bounce when an email is returned, the email address being invalid or non existent.

  6. REASONS FOR A HARD BOUNCE • NON EXISTENT EMAIL ADDRESS. • NON EXISTENT DOMAIN. • DELIVERY BLOCKED BY THE EMAIL SERVER OF THE RECIPIENT

  7. WHAT DO YOU MEAN BY A SOFT BOUNCE?

  8. ‘’ SOFT BOUNCES ARE USUALLY A TEMPORARY PROBLEM OF EMAIL DELIVERY AND GENERALLY HAS A SOLVABLE REASON.’’ A soft bounce is a temporary delivery issue to an email address and the reasons behind soft bounces are usually solvable. Again the soft bounces are treated very differently compared to hard bounces. And also the effects on your sender reputation is different.

  9. REASONS FOR A SOFT BOUNCE • • • FULL MAILBOX. ISSUES WITH THE RECIPIENT’S MAIL SERVER. EMAIL OR ATTACHMENT EXCEEDS THE SIZE LIMITS OF THE RECIPIENT’S MAIL SERVER.

  10. HOW CAN ANTIDEO PREVENT HARD BOUNCES?

  11. One of the primary reasons for a hard bounce is a non existent email address. And one of the reasons for a non existent email address is a disposable email address. Now since the temporary email address functions like a normal email address when it is active, it becomes very difficult for the email marketing software to detect a disposable email address as the emails get delivered as long as the email address is live (usually for 10 to 20 minutes). So it becomes vital to filter out the throwaway email addresses right at the source of entry. Antideo keeps an extensive database of disposable email providers that is kept up-to-date using automated scripts, to help you detect temporary emails in real time.

  12. CONTACT 1. Antideo is presented by Bizmindz Technologies LLP Thandilam Vellatanjur Thrissur, India Pin – 680601 2. For more information look us up at https://www.antideo.com/

More Related