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Effective Media Strategies for Market Growth

Learn how to create memorable customer experiences and work effectively with the media. Discover tips on knowing your audience, crafting compelling stories, and meeting media deadlines. Gain insights on utilizing various media platforms and engaging with different types of journalists to maximize coverage. Understand the unique challenges of working with the media and how to navigate newsrooms for successful outcomes.

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Effective Media Strategies for Market Growth

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  1. Grow Your Market:  Creating a Memorable Experience for Customers Working with the Media

  2. Dennis Ryan, Market Manager 61st Street Farmers Market The Experimental Station 6100 S. Blackstone Ave. Chicago, IL.. 60637 773-241-6044 dennisryan@experimentalstation.org

  3. Know Your Media Options • Print • Television • Radio • Internet • Blogs • How / Where does your audience get information?

  4. Know Who You’re Talking To • Food, Metro, Entertainment, Health • Is this their beat? • What’s the angle? • Find an ally – someone who is passionate about this topic

  5. Give Them a Story • Timely topic • First of its kind • Only of its kind • 100% organic • What makes you special / newsworthy?

  6. Give Them the Information They Need • Professionally written Press Release

  7. Know Their Deadlines • Example: Food section comes out on Wednesday

  8. Jenna Dooley Springfield Reporter/Host WUIS-WIPA Public Radio Station University of Illinois at Springfield One University Plaza, MS WUIS-130 Springfield, IL 62703-5407 217-206-6413 jdool2@uis.edu

  9. Tips for Getting the Word Out: • Monday news conferences • Morning to early afternoon news events

  10. Tips for Getting the Word Out: • News releases with a contact person and their direct number • Offer a multimedia experience

  11. Issues Unique to Working with the Media • Be aware that we are at the mercy of the news cycle • News packets are fantastic

  12. Issues Unique to Working with the Media • We tell both sides to a story. • We are looking for new angles.

  13. Pet Peeves • Never force a story or tell the journalist what they should put in theirpiece. • Don't ask if we can guarantee news coverage.

  14. Kathryn Rem, Food Editor/Staff Writer The State Journal-Register One Copley Plaza Post Office Box 219 Springfield, IL 62705-0219 217-788-1520 kathryn.rem@sj-r.com

  15. Inside a Newsroom • Understand that there are time and resource limitations in newsrooms. • Good ideas don’t always result in stories. • Don’t expect a puff piece.

  16. The Pitch • Is it newsworthy? • Pitch story ideas far in advance, if possible. • Put it in writing. PLEASE be accurate.

  17. Don’t Ask For a Free Ad • There’s a difference between an ad and a story. • Buying an ad doesn’t guarantee a story.

  18. Thank you for your attention today! • Dennis Ryan, Market Manager, 61st Street Farmers Market, Chicago, Illinois • Kathryn Rem, Food Editor, • The State Journal-Register, Springfield, Illinois • Jenna Dooley, Springfield News Reporter/Host WUIS-WIPA - Public Radio Station University of Illinois at Springfield

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