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Social Media Icons. Background. The University of Waterloo wordmark does not work well in the small-and-square format of social media icons.
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Background • The University of Waterloo wordmark does not work well in the small-and-square format of social media icons. • As part of ongoing alignment of the University of Waterloo’s visual identity, Creative Services was asked to develop social media icons: both a central identity and an adaptable style for Waterloo users.
Some Current Twitter Icons @UWSLO @UWHousing @WINano @EngResearch @UWOrientation @waterloofuture @i3challenge @CBETuWaterloo @UWLibrary @uwaterloo @waterlooweb @uwdailybulletin @waterlooENG @siguw @uwaterlooalumni @uWaterlooCareer @uwenglish50th @uwstratford
Proposed Standards Based on the feedback we have received, we have evolved beyond the proposed standards shown at the last meeting.
Proposed Standard The Waterloo Shell
Proposed Standard • A “shell file” would be provided; guiding principles would be developed and areas could customize as they saw fit, for example: • We are also working on a University of Waterloo icon for official use; finalists are: Feedback?