A novel approach For the treatment of Bad breath

1. A novel approach For the treatment of Bad breath

2. What is Bad Breath ? • Bad breath is a growing concern in oral hygiene • It affects more than 70% of the population worldwide • It can happen from Halitosis and other conditions • Halitosis, that affect 50% of the adult population (FDI World Dental),is caused primarily by bacteria and sulfur compounds that build up on the tongue • Dry mouth, medications, diet, gum diseases and smoking are factors that increase bad breath • Consumers spend billions of dollars worldwide on products to make their breath smell good

3. Todays treatment of Bad Breath • Mints, mouth sprays, mouthwash and gum: • Mask the problem rather than treating • Short term effect • Tongue scrapers and brushes - a medical device collecting and removing the bacterial coating: • Low efficacy, non portable device • Non freshening effect ,no active agents • The market is in a constant search for products that deal effectively with the problem and provide real long-term impact

4. 'Like' An innovative unique clinically proven solution that combats bad breath by using Zinc microcapsules in an abrasive form that gently scrapes the tongue to remove food particles and odor–producing bacteria for long-term impact

5. 'Like' the innovation solution for bad breath ‘Like’ novel platform technology focus on removing the causes of Halitosis and other conditions of the mouth /tongue 'Like' comes in a form of combined lollipop/breath mint/tongue scraper with microcapsules of Zinc Zinc is known as an active ingredient that neutralizes bad odor ‘Like’ address the root of the problem – bacteria on the tongue – for long lasting effect and a fresh feeling in the mouth The scraping candy uses both natural active ingredients and a tongue scraping action for maximum impact The microcapsules dissolve in the mouth and release the active ingredient (Zinc)

6. 'Like' the innovation solution for bad breath ‘Like’ base stimulates saliva production to increase the moisture in the mouth, an important factor in combating halitosis, smoker’s breath and dry mouth The surface is abrasive to clean the tongue The product is sugar-free with mint taste The package includes 5 units Registration status: Food IP: First patent entered int’l phase Second patent filed

7. The triple action of 'Like' • Tongue scraper – physical activity • The microcapsules creates an abrasive surface which cleans gently the tongue and increases the oral hygiene • Neutralization of the odor – chemical activity • The control release active ingredient Zinc is known as neutralizing the bad odor • Instead of bacteria binding to surface proteins and releasing sulfur gases, zinc ions bind to protein receptors and disallowing new sulfur gas from being created • 4 hours of fresh breath - masking • The combination of the Zinc agents and the mint flavor leaves the mouth fresh with no bad odor for 4 hours

8. The benefits of 'Like' • *)”The effect of Breezy Candy on halitosis” – A double blind randomized study”, Shlomo Barak, Director, Institute of Dentistry & Oral maxillofacial Surgery, Hillel Yaffe Medical Center with the Rappoport Faculty of Medicine, the Technion and Joseph Katz, Department of Oral Diagnostic Science , University of Florida College of Dentistry Fast action with long – lasting effect of 4 hours The product efficacy was approved in a clinical study The only tasty product that combines abrasive form and Zinc additive which has the best potential to positively affect bad breath *) Natural and Safe Combat “on-the-go” tongue scraper, can be use anywhere, anytime Sugar-free Mint and tasty flavor High efficacy due to the lack of gag reflex that happened with regular tongue scraper

9. Breezy – the developers of Like’ ‘Like’ was developed by a group called Breezy in Israel on 2007 The entrepreneur is Mr. Shimon Harpaz who saw the needs and potential for a scraping candy to treat bad breath He joined Lenny Sackstein, founder of Carmit Ltd., who introduced the concept of microcapsules for scraping, and Dr. Shlomo Barak, leading Israeli dentist and maxillofacial surgeon, and together founded Breezy Breezy operated in the Mofet B’Yehuda innovation Accelerator, a member of the Trendlines Group Hillel Lerman, CEO, has been involved in managing numerous startups and taking Breezy to commercialization

10. The Clinical Research A double blind randomized study of 75 patients with Halitosis The participants were treated with or without abrasive microcapsules containing Zinc gluconate, Propolis, a combination of both (Zinc, Propolis) The halitosis was assessed by Halimeter at 4 different points of time The study was conducted by Dr. Shlomo Barak, Director, Institute of Dentistry & Oral maxillofacial Surgery, Hillel Yaffe Medical Center with the Rappoport Faculty of Medicine, the Technion and Prof. Joseph Katz, Department of Oral Diagnostic Science , University of Florida College of Dentistry

11. The results of the Clinical Research ‘Like’ candy was found effective in treatment of halitosis for up to 4 hours ‘Like’ showed reduction of 60% in bad breath compare to other combination (see the graph) ‘Like’ with the abrasive form and Zinc additive had the best potential to positively affect bad breath while treating patients suffering from halitosis The combined effect of abrasion by microcapsules with Zinc supplement represents a novel and successful approach for the treatment of halitosis 96% of the study participants reported that they will buy the product

13. The bad breath consumer A consumer research was conducted in Israel on September 2010 to understand the scope of the consumer needs (Mutagim ) 71% said they suffer from and kind of bad breath 74% of them feel irritated and uncomfortable during meeting other people due to the bad breath they have 81% liked the idea of the ‘Like’ concept 87% said that they will buy ‘Like’ to try it Most of the participants will look for this product in the pharmacy/ drugstore

14. The product proposition An innovative product with novel approach of treating bad breath its easy to use its fun to use and above all… It is the most effective solution ever!

15. Market introduction Enter to all Pharmacy channels Recommended retail price:5.00-5.50 Euro Strong POS Detailing to pharmacists Introducing to dentists Massive PR

16. ‘Like’ worldwide distribution ‘Like’ kick off started on January 2013 It was launched in Spain and Israel Currently Breezy are searching for suitable distributors

17. Have we sparked you interest in distributing ‘Like’ in your country?Details for contact:Hillel Lerman, CEOTel:+972-72-260-7032Mobile:+972-54-421-5816hillel@breezylike.com