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Marketing the Calgary Stampede to Australia

Marketing the Calgary Stampede to Australia. Stephen Edge Kai Holloway Andrew Lai Tony Vo Vicky Wong. Outline. The Stampede, Calgary, & Alberta Political, Cultural, Legal, Business Environment SWOT Strategy & Implementation Risks & Mitigation. The Stampede, Calgary, & Alberta.

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Marketing the Calgary Stampede to Australia

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  1. Marketing the Calgary Stampede to Australia

    Stephen Edge Kai Holloway Andrew Lai Tony Vo Vicky Wong
  2. Outline The Stampede, Calgary, & Alberta Political, Cultural, Legal, Business Environment SWOT Strategy & Implementation Risks & Mitigation
  3. The Stampede, Calgary, & Alberta
  4. Australia’s Environment:Political Constitutional monarchy (Australia Act of 1986), with QEII as monarch, like Canada Very stable government Strong contemporary Australia-Canada relations: Gulf War (early 1990’s), East Timor (1999), Afghanistan Common international memberships: UN, Commonwealth, WTO, APEC (Asia-Pacific Economic Co-operation)
  5. Australia’s Environment:Cultural Interpersonal values: + sincerity, modesty, humility, punctuality - pretentiousness Demographics:
  6. Australia’s Environment:Cultural Geert-Hofstede cultural dimensions:  Very few cultural differences
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