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GLGi: Web Analytics and Metrics

2007 Gerson Lehrman Group Inc., All Rights Reserved. Council Member BiographyRobbin Steif is CEO of LunaMetrics, a Pittsburgh Internet consulting firm. Steif and her team work to increase traffic to websites and convert more of that traffic into business. They have a strong emphasis on testing a

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GLGi: Web Analytics and Metrics

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    1. GLGi: Web Analytics and Metrics

    2. © 2007 Gerson Lehrman Group Inc., All Rights Reserved Council Member Biography Robbin Steif is CEO of LunaMetrics, a Pittsburgh Internet consulting firm. Steif and her team work to increase traffic to websites and convert more of that traffic into business. They have a strong emphasis on testing and web analytics. (LunaMetrics is the only Google Analytics Authorized Consultant in W. PA.) Steif, a serial entrepreneur, has spent 23 years in direct response and technology marketing. She is on the Board of the Web Analytics Association, in charge of Marketing. Steif is a PA Best 50 Women in Business, and is a graduate of Harvard College and the Harvard Business School.

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