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Mike Gomez Allegro Consulting April 14 th , 2010 UPS Headquarters

Strategy Development and Execution for the Globally Expanding Firm Lessons From Those Who Tried and Failed in America. Mike Gomez Allegro Consulting April 14 th , 2010 UPS Headquarters. www.allegroconsultant.com. 16 th Annual Georgia Tech Global Business Forum.

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Mike Gomez Allegro Consulting April 14 th , 2010 UPS Headquarters

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  1. Strategy Development and Execution for the Globally Expanding Firm Lessons From Those Who Tried and Failed in America Mike Gomez Allegro Consulting April 14th, 2010 UPS Headquarters www.allegroconsultant.com 16th Annual Georgia Tech Global Business Forum

  2. Learning from your mistakes is smart, … learning from the mistakes of others is wise. 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  3. Why go global? 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  4. Strengths • Weaknesses • Opportunities • Threats 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  5. What are the barriers to entry? 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  6. What competition will you face? 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  7. New rules … culture 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  8. Strategic Plan – 3 yrs • Tactical Plan – 1yr. • Operate to the Plan The Rudder for Any Growth Oriented Business 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  9. Lesson No. 1 Exporting or Global Expansion Must be Part of an Overall Strategic Plan and Not Simply Done on a Whim 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  10. Lesson No. 2 Send the Right People to Launch Your Business Venture and Support Them Fully 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  11. This May Not Necessarily Be Your Best Salesperson • Early Business Decisions Critical • Legal • Finance • Staffing • Marketing • Be There When They Call 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  12. Lesson No. 3 Decide if You are Going to be an International Company or One Who Does Business Abroad? There is a difference 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  13. Type of Business • Competitors • Customers • National Pride • No Place - Unless it brings a distinct competitive edge. 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  14. Lesson No. 4: Don’t Export More than You Must 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  15. Exporting a Product or Process NOT your • Brochure • People • Presentations • Because Sometimes “Englishizing” Just Doesn’t Cut-it Replica of an “Englishized” Foreign Brochure 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  16. Lesson No. 5: Establish Firm Ground Rules for Cash Expenditure 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

  17. Cash Goes Quickly • Beware of ego-driven, cash sucking business decision. • Value-Added • Non Value Added But Necessary • Non Value-Added

  18. Summary • Must be Part of an Overall Strategic Plan • Send the Right People and Support Them Fully • International Company or One Who Does Business Abroad? • Don’t Export More than You Must • Firm Ground Rules for Cash Mike Gomez Allegro Consulting The Business Growth Specialist www.allegroconsultant.com 678-908-8433 16th Annual Georgia Tech Global Business Forum www.allegroconsultant.com

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