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India 1 • The internet in India is happening now, and will be mobile .innoVation
India 1 • The rise of the mobile only internet generation Mobile is the only way to access internet 41% Convenient when I am away from computer 40% Cheaper than using a computer 39% Easier than using a computer 32% .innoVation
India Challenges Abundance of skilled development capability but UX paucity Return on investment Business model evolution IP protection Finance Language complexity India is currently the third largest internet market in the World, soon to be second largest. However, revenues are nowhere near other markets. This is set to change very very quickly.
India World http://www.kpcb.com/insights/2012-internet-trends .innoVation