1 / 14

Social Networking: Making the Most of Web 2.0

Social Networking: Making the Most of Web 2.0. Bill Tyson CEO, Strategic Marketing Plus, LLC http://www.thesavvystrategist.com. Web 2.0: The 5 th P of Marketing . Always on, 24 by 7 3 Drivers: People’s desire to connect New and improved interactive technologies Online economics

king
Download Presentation

Social Networking: Making the Most of Web 2.0

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Networking:Making the Most of Web 2.0 Bill Tyson CEO, Strategic Marketing Plus, LLC http://www.thesavvystrategist.com

  2. Web 2.0: The 5th P of Marketing • Always on, 24 by 7 • 3 Drivers: • People’s desire to connect • New and improved interactive technologies • Online economics • Great tool to amplify messages and campaigns. • A few revenue models are emerging: Ad $s are shifting from Google and Yahoo to Facebook.

  3. Types of Social Media • Blogging • RSS Feeds • Podcasting • Texting • E-Cards • Photos (flickr.com) • Videos (youtube.com) • Publishing • Social Networking • LinkedIn • Facebook • Twitter • Google Plus • You Tube • Skype • High5 • MySpace

  4. There are 7 Categories of Social Media…. But 4 Networking Sites Stand Out along with

  5. Part 1: Industry Overview

  6. The Power of A Link* • Social capital - “a sociological concept used to refer to connections within and between social networks.” • “Swiss Army Knife” - like features: • Advanced Search – because of the accuracy of profile information (if you lie about anything your peers, colleagues will out you), it is more powerful than Google search. • Groups– these community-of-interest-networks go beyond discussions and job postings enabling relationship building around common interests.  • Information Sharing – through the use of “social objects” – newsworthy items, not authored by you, that you can share rapidly with those you know will find it relevant.  • Paying it forward – meaning the collective interest everyone in LinkedIn has to make useful introductions for member in their network. • Mapping your network – for the first time in history, you can actually map most of your network. See http://inmaps.linkedinlabs.com. * The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn, by David Gowel, John Wiley & Sons Hoboken, NJ 2011

  7. Why Blog? • From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. • Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.”  • The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011. Source: http://www.forbes.com/sites/kenmakovsky/2012/05/14/why-should-companies-blog/

  8. My Experience As a Blogger • Demonstrate Subject Matter Expertise • Enhancing visibility • Building credibility and trust • Establishing industry expertise • Thought Leadership around challenges and important issues • Resourceful: Sharing valuable research • Generating leads … and business!

  9. How Social Media Applies to Insurance Humanizes the company Another communication channel – The 5th P = Participation Amplification of marketing/PR Customer feedback – the good, the bad and the ugly Immediate indication and feedback on new products and campaigns Self-promotion Defend your company (or brand) against critics There is a recognition in the industry that Social networking is here to stay!

  10. Questions?

More Related