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Twitter, Facebook , Linked In Social Networking and Branding for the Real Estate Professional

Twitter, Facebook , Linked In Social Networking and Branding for the Real Estate Professional. Marieke Hensel ma- ree -ka. Since 1999: Online Marketing. Since 2006: Branding Personality. Branding Personality. Consumer brands + Personal brands.

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Twitter, Facebook , Linked In Social Networking and Branding for the Real Estate Professional

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  1. Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional

  2. Marieke Henselma-ree-ka

  3. Since 1999:Online Marketing

  4. Since 2006:Branding Personality

  5. Branding Personality

  6. Consumer brands +Personal brands

  7. BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk

  8. Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business

  9. Today:

  10. How to get listings?How to get houses sold?

  11. Why social media?

  12. Marketing is changing

  13. Not only different marketing channels, …

  14. …it’s a different way of communicating

  15. usesocial media to communicate Your customers People

  16. Connect with your target audience

  17. 3,000 people Google “anaheim house”every day

  18. People are still buying a house

  19. People search fora house to buyon the internet

  20. Who are your customers?

  21. What is your ideal client?

  22. How to reach my ideal client?

  23. Q: What is your most important sourceof new customers?

  24. Word-of-mouth

  25. More customers?

  26. More word-of-mouth

  27. Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?

  28. Did you show them a house before?

  29. Have they experienced what makes youstand out?

  30. Social Media is…

  31. Word-of-mouth on steroids

  32. Feed your customers…

  33. …with positive experiences

  34. Tools

  35. Google Search

  36. Google Maps

  37. Facebook

  38. Users can join groups

  39. Connect with friends

  40. Send them messages

  41. Facebook Page

  42. 1.4 million fans

  43. Twitter

  44. Connect with your customer

  45. Listen to customer feedback

  46. LinkedIn

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