Social Networking at the Oregon Secretary of State’s Office

1. Social Networking at the Oregon Secretary of State’s Office Erika A. Ungern, CISA Oregon Secretary of State Audits Division

2. Agenda • Introduction to the Oregon Secretary of State’s (SOS) Office • SOS Social Networking • SOS Audits Division Social Networking • Questions

3. Oregon Secretary of State • The Secretary of State is one of three constitutional offices created at statehood. As an independent constitutional officer, the Secretary of State answers directly, and solely, to the people of Oregon. • The Secretary of State provides complete, factual information about elections, corporations, government history and government performance, and maintains secure systems and reliable operations. • A government open to public inspection and review guards against fraud, corruption and excessive expense. The Secretary of State provides the public open access to the information that makes Oregon's representative democracy work. • Secretary of State Kate Brown was elected in November 2008.

4. Oregon Secretary of State - Divisions • Executive • Archives • Corporations • Elections • Support Division • Audits

5. SOS Social Media Strategy • Phase I • Phase II plans • IT Security/Legal Considerations

6. SOS Social Media Strategy – Phase I • Primary focus on education • “What is Government 2.0 anyhow?” (Blog posting) • Redesigned public website with links to social media sites • Set up the SOS Blog, Twitter, and Facebook Accounts

7. Web 1.0 to Web 2.0

8. Web 2.0 to Gov 2.0 • Government 2.0 is a framework which affords government agencies the use of Web 2.0 social media tools in order to communicate with constituents in a dynamic, transparent and participatory way. • It transforms the paradigm of Government’s online presence from a collection of bureaucratic, informational websites to a participatory conversation about what the government is doing.

9. Implementing Gov 2.0Secretary of State - Blog http://www.oregonsosblog.us/ Clicking on a division name brings the user to the associated division website … Which links to audit reports, audit press releases, etc.

10. Implementing Gov 2.0 Secretary of State - Twitter

11. Implementing Gov 2.0 Secretary of State - Facebook

12. SOS Social Media Strategy – Phase II • Shift from educational stance • Rebrand the agency and posture it as a leader in State government when it comes to social media • Expand the range of content to be more interactive and engaging • Develop division-level strategy • Redefine how each of the social media tools are used • Promote user/audience engagement in the blog

13. SOS Social Media Strategy – Phase II: Blog • Promote engagement in the conversation • Remove registration requirements prior to allowing users to post comments • Comments disclaimer • Goal is to spark more conversation on the blog’s reliable 35 – 50 unique visitors per day • New Media Coordinator will monitor social and traditional media outlets • Look for potential blog post ideas • Reach out to other bloggers and Twitter users to engage them in the SOS social media outlets • Bring the conversation back to our blog

14. SOS Social Media Strategy – Phase II: Facebook • Add content beyond the blog syndication • Respond to comments left by followers • May be used to engage various communities surrounding the agency’s work

15. SOS Social Media Strategy – Phase II: Twitter • Each division will have a separate Twitter feed (simulcast to SOS main) • Published guidelines for agency staff • Stay in your lane • Be factual • Use common sense

16. Principles for Division-specific Twitter content: Varied Frequent (min 2, max 10 per day, minimum gap of 30 minutes) Re-tweetable (132 characters) Timely Credible Varied content includes: All press releases, speeches and statements related to the division Information about major events we want to disseminate online Asking and answering questions SOS Social Media Strategy – Phase II: Twitter

17. IT Security/Legal Considerations • Blog • Hosted off-site (using “WordPress”) • Terms of Use sidebar on all blog pages • Privacy Policy/Linking Policy • Public Records laws – Record Retention • Blog – Entries and comments exported • Twitter – “Tweetake” used on a weekly basis to back up all tweets • Facebook – “SocialSafe” used to back up all facebook information

18. Other Considerations Monitoring

19. Monitoring Facebook Two months to respond . . .

20. SOS Social Networking - Summary • The Oregon Secretary of State’s Office is among the leaders in Oregon State Government in Social Media • The SOS Audits Division is currently not an active participant, but this is planned to change in Phase II

21. SOS Audits Division – Social Networking Proposed Social Networking for Audits Division – Jive • Vision: • Far-flung auditors having a fun place to meet (online) to communicate • Babies • Athletic events (Hood to Coast team, Softball team) • Other events (office picnic) • Initial vision is to use it primarily for social/fun purposes • There are possibilities for business-related contacts

22. SOS Audits Division - Jive

23. SOS Audits Division - Jive

24. SOS Audits Division - Jive

25. SOS Audits Division - Jive

26. Questions? Contact Information: Erika.a.ungern@state.or.us 503-986-6433