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Enhancing Resources to Meet Customer Expectations

Enhancing Resources to Meet Customer Expectations. Lisa Pennisi, PhD University of Nebraska, Lincoln. What do visitors want?. Motivations – Push and pull Why Nebraska? The experience! Pioneer Spirit Benefits sought. Achievement Leadership Risk Taking Equipment Family Togetherness

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Enhancing Resources to Meet Customer Expectations

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  1. Enhancing Resources to Meet Customer Expectations Lisa Pennisi, PhD University of Nebraska, Lincoln

  2. What do visitors want? • Motivations – Push and pull Why Nebraska? The experience! Pioneer Spirit • Benefits sought

  3. Achievement Leadership Risk Taking Equipment Family Togetherness Being with People Meeting-Observing New People Learning-Discovery-Exploration Relationships with Nature Reflect on Personal Values Creativity Nostalgia Exercise-Physical Fitness Physical Rest Escape Personal-Social Pressures Escape Physical Pressures Motivations for Outdoor Recreation

  4. 3 Primary Inputs Visitor Management Natural Resource (Setting)

  5. The Visitor • Understand the Visitor • Needs Hierarchy – physiological needs, safety, acceptance, attachment, self-actualization • Visitor Motives • Style of Participation • Visitor perception

  6. What does the visitor expect?

  7. Natural Resource • Impacted by tourism and recreation • Impact? • A change in condition • Neutral word – good or bad

  8. Impacts • Soil compaction & erosion • Water edges – sedimentation & erosion • Change in vegetation species • Damage to trees • Wildlife • Need to be addressed whether visitors notice or not

  9. Vegetation Impacts Loss of vegetation cover Compositional change Spread of non-native species Tree damage & root exposure Tree cutting, loss of regeneration Loss of shrubs Soil Impacts Loss of organic litter Loss of organic soils Soil compaction Decreased soil moisture Soil erosion

  10. Water Resource Impacts Increased turbidity, sedimentation Oil & gas from engines Soaps (phosphates) giardia

  11. Wildlife Impacts • Feeding & breeding patterns • Parent-offspring bonds • Vulnerability to predators & competitors • Transmission of diseases • Habituation or emigration • Mortality

  12. Crowding Conflict Depreciative Behavior Littering Social Impacts

  13. Theft of artifacts Damage to historic structures Damage to cultural features Cultural Resource Impacts

  14. Impacts can increase the difficulty of travel Impacts can represent depreciative behavior Impacts can intensify conflict between use types Social Significance Impacts reduce the quality of recreational experiences . . .

  15. Impacts are a departure from natural conditions Impacts can alter natural processes Ecological Significance Impacts can threaten natural conditions and processes . . .

  16. Impacts threaten resource protection objectives Impacts are expensive to repair Managerial Significance

  17. Impacts noticed by visitors • Functionality • Muddy campsites and trails • Absence of wildlife –fishing, birding, etc. • Grossly Artificial • Litter and/or trash • Noise • Extensive painting • Too many signs

  18. What’s management to do? • Staging • Clean-up • “Remodel” • Enhance desirable elements • Views – visual experiences • Shade/sun areas screening • Vegetation –beautification • Experience • Hands-on activities • Interpretation

  19. What’s management to do? • Minimize visitor impacts proactively • Directly • Limit numbers • “zoning” - restrict access to areas • Disperse visitors to avoid concentration • Properly design trails and water access • Indirectly - education • Monitor Impacts • Erosion – soil type and slope important • Vegetation damage • Area popularity • Visitor complaints

  20. Desirable Elements to Enhance • Access (handicap, parking, RV, trails) • Energy Efficiency • Signage • Stage/Ambience

  21. Minimize Undesirable Elements • Noise • Wind • Drainage • Anything Unsightly (backstage) • Sun

  22. Management Concepts • Durability of the site • Ability to sustain itself under use • Deterioration of vegetation is faster than recovery • Initial use causes the most impact • Resilience of species varies and is very important • Ability to recover • Some use types are not compatible

  23. Most important Manager Considerations Establish a substantial experience • make people want to come back & tell friends • examine the design and effects of structures on aesthetics of each site Establish an Appropriate Experience • Consider the personality of the place • Consider the personality of the users

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