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Social Business Marketingpioneers

Social Business Marketingpioneers. 31 jan. Sonja Loth | Social Inc. Nu. Social Business. Social media. E-commerce. Digital media. Digital. Toekomst. Vroeger. Social Media. Social Business. Social Business.

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Social Business Marketingpioneers

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  1. Social BusinessMarketingpioneers 31 jan Sonja Loth | Social Inc.

  2. Nu Social Business Social media E-commerce Digital media Digital Toekomst Vroeger

  3. Social Media Social Business

  4. Social Business “An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value”

  5. Social business ecosysteem • Visie & Leiderschap • Cultuur & Resources • Platforms & Programs • Intelligence & Tooling Hoe uit zich dit? • Interne beweging; Social Enterprise • Externe beweging; Social Brand

  6. INSPIRATIE / ONTASTBAAR VISIE& LEIDERSCHAP CULTUUR& RESOURCES SOCIAL ENTERPRISE INTERN SOCIAL BUSINESS FRAMEWORK BEWEGING STURING SOCIAL BRANDS EXTERN PLATFORMS& PROGRAMS INTELLIGENCE & TOOLING RESULTATEN / TASTBAAR

  7. Visie & leiderschap

  8. Visie & leiderschap CEO agenda: Onvoorspelbaarheidoverheidregelgeving en impact op balans China als game changer, economisch, intellectueeleigendom Strijdom talent Technologischedisruptie business modellen Massaleteloorgang van bedrijfsmodellen en tussenhandel door social media en social networks; de Power of the Public Allesbuitenmijncontrole- en gezichtsveld, mijn blind spots

  9. Visie & leiderschap The toys are changing, so is the company (CEO Jorgen VigKnudstorp)

  10. Cultuur & resources

  11. Cultuur & resources

  12. Cultuur & resources

  13. Intelligence & tooling

  14. Intelligence & tooling

  15. Themes NPS CATEGORIES Technology Lifestyle Promotors Detractors Products & Services Mobile Urban Products & Services SEGMENTATION Trends | Innovatie Music | Fashion | Events Consumers Consumers OUTPUT Influencers

  16. Intelligence & tooling

  17. Platforms & programs

  18. Platforms & programs

  19. Platforms & programs

  20. Platforms & programs

  21. recap

  22. ICT 0 Klanten service Research &Development Social business MT &Directie HR Communicatie & Marketing

  23. INSPIRATIE / ONTASTBAAR VISIE& LEIDERSCHAP CULTUUR& RESOURCES SOCIAL ENTERPRISE INTERN SOCIAL BUSINESS FRAMEWORK BEWEGING STURING SOCIAL BRANDS EXTERN PLATFORMS& PROGRAMS INTELLIGENCE & TOOLING RESULTATEN / TASTBAAR

  24. INSPIRATIE / ONTASTBAAR VISIE& LEIDERSCHAP CULTUUR& RESOURCES SOCIAL ENTERPRISE INTERN SOCIAL BUSINESS FRAMEWORK BEWEGING STURING SOCIAL BRANDS EXTERN PLATFORMS& PROGRAMS INTELLIGENCE & TOOLING RESULTATEN / TASTBAAR

  25. Recap • Bepaalwaar je sterk in bent – en waarinniet • Maakeenkeuze; wil je een social brand zijn, een social enterprise of een social business • Durfzwakkeplekkenblootteleggen en maak de business case – watlevertverandering op? • Vertel je verhaal – en nogeens – en nogeens • Enjoy!

  26. Social Business Join the conversation @lectric Lectric Lectric LectricTV LECTRICopleidingen Vragen? opleidingen@lectric.nl sonja@socialinc.nl T 073 68 11 000

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