CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Ini

1. CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Initiatives ROBERT MURRAY MANAGER PROBLEM GAMBLING PROJECT Prevention of Problem Gambling Conference Lethbridge, Alberta

2. Presentation Overview • Pragmatic and conceptual underpinnings of approach taken. • Supportive training provided. • An outline of the “Promoting Community Awareness of Problem Gambling Resource Package”. • Lessons learned. • A look at the future. Prevention of Problem Gambling Conference Lethbridge, Alberta

3. Centre for Addiction and Mental Health • Sponsors the largest specialized problem gambling treatment program in Ontario. • Wide range of clinical and social research. • Publishes the “Electronic Journal of Gambling Studies: eGambling”. • Lead organization for PG training and resource development for professionals. Prevention of Problem Gambling Conference Lethbridge, Alberta

4. Ontario’s Gaming Marketplace • 3 major commercial casinos • 5 “charity” casinos and 3 First Nations gaming facilities • 12 on-line lotteries and 86 types of instant tickets • BINGO – 30,000,000 visits last year • 18 horse tracks (17 with slot machine operations) Prevention of Problem Gambling Conference Lethbridge, Alberta

5. CHALLENGES IN ONTARIO • Highest acceptance of gambling in Canada. • Ambivalence about a broad public awareness campaign. • Low level of knowledge of issues related to problem gambling. Prevention of Problem Gambling Conference Lethbridge, Alberta

6. Prevention of Problem Gambling Conference Lethbridge, Alberta

7. BIG THE ISSUE Only about 1,000 surfaced in the designated treatment system in 2000. December 2001 Report: 340,000 people in Ontario have moderate to severe gambling problems. One in six adults in Ontario has had problems resulting from their own or another person's gambling. Prevention of Problem Gambling Conference Lethbridge, Alberta

8. 18 Months Later Conducted Two Major Surveys Data on awareness activities and feedback on the first resource Evolution of the Community Awareness Initiative Spring of 1999 “Community Information Session on Problem Gambling” Prevention of Problem Gambling Conference Lethbridge, Alberta

9. Feedback – First Resource • Many agencies valued the package and used it – and using it paid off! • Wanted it to be more targeted at specific populations and community sectors. • Request for educational tools such as handouts and videos. • Provide the presentation material in PowerPoint. Prevention of Problem Gambling Conference Lethbridge, Alberta

10. Most Effective Awareness Activities • Mass media – radio, TV, newspapers. • Literature dissemination. • Public education presentations (usually 15 minutes to 2 hours in length). • More effective when materials are adapted to needs of specific audience. Prevention of Problem Gambling Conference Lethbridge, Alberta

11. Conceptual Approach • Gambling neutral – evidence based.. • Promote “informed choice”. • Target the entire continuum of involvement. • Increase capacity – identification, Tx, referral. • Informed by harm reduction philosophy. • Designed for a heterogeneous population. Prevention of Problem Gambling Conference Lethbridge, Alberta

12. Gaining Power By Giving It Away • Resources supporting development of package (clinical, research, training). • Presentation materials burned on a CD-ROM allowing for: • Branding on the slides. • Adaptation of material to local environment. • Input of individual presenter. • Use with a variety of presentation technologies. Prevention of Problem Gambling Conference Lethbridge, Alberta

13. Gaining Power By Giving It Away • Provision of presentation resources: • Handouts • Interactive tools • Case studies • Microsoft’s “Step by Step Interactive CD for Office 2000” • Multi-media materials: • Video (in production) • Radio spots • All materials translated in to French. Prevention of Problem Gambling Conference Lethbridge, Alberta

14. Training Provided • Day 1: • Presentation skills • Working with PowerPoint • Introduction to the resource package • Feedback from participants • Day 2: • Conducting effective awareness initiatives Prevention of Problem Gambling Conference Lethbridge, Alberta

15. CONTENTS OF THE RESOURCE PACKAGE • Tips on Delivering Effective Presentations • Conducting a needs assessment • Planning and design based on learning styles • Tips on delivery • Tips on co-facilitating • Visual Aid Guide (with do’s and don’ts) Prevention of Problem Gambling Conference Lethbridge, Alberta

16. Prevention of Problem Gambling Conference Lethbridge, Alberta

17. CONTENTS OF THE RESOURCE PACKAGE • Customizing using PowerPoint • How to open files. • Viewing slides and running slide shows. • Editing, adding, deleting slides. • Printing overheads, handouts and notes pages. • The “Pack and Go” feature. Prevention of Problem Gambling Conference Lethbridge, Alberta

18. CONTENTS OF THE RESOURCE PACKAGE • Delivering Effective Awareness Initiatives • Developing a communications plan. • Media releases • Media advisories • Cable TV and radio talk shows • Preparing canned stories • Tips for low-cost public awareness activities Prevention of Problem Gambling Conference Lethbridge, Alberta

19. CONTENTS OF THE RESOURCE PACKAGE • Delivering Effective Awareness Initiatives • Understanding the Media and How They Work (Learning to Stay Out of the Swamp) • Interviewing Techniques • Interview Do’s and Don’ts • Preparing for a Media Interview • Templates Prevention of Problem Gambling Conference Lethbridge, Alberta

20. PowerPoint Presentations • 15 customizable and modularized slide shows. • slides • speaking notes • training tips • 142 backgrounds (23 X colours) Prevention of Problem Gambling Conference Lethbridge, Alberta

21. SLIDE SPEAKERS NOTES TRAINING TIPS Prevention of Problem Gambling Conference Lethbridge, Alberta

22. PowerPoint Presentations • Intro to Gambling and Problem Gambling (39 slides). • Intro to the Treatment of Problem Gambling (38 slides). • Gamblers Anonymous and Gam-Anon (27 slides). • Helping Families Affected by Problem Gambling (28 slides). • Gaming Marketplace (23 slides). Prevention of Problem Gambling Conference Lethbridge, Alberta

23. PowerPoint Presentations • Youth and Gambling (24 slides). • Older Persons and Gambling (25 slides). • Gambling and First Nations Peoples (20 slides). • Women and Gambling (18 slides). • Ethno-cultural Groups and Gambling (19 slides). Prevention of Problem Gambling Conference Lethbridge, Alberta

24. PowerPoint Presentations • Mental Health Care System (27 slides) • Physical Health Care System (9 slides) • Financial Sector (10 slides) • Workplace (10 slides) • Criminal Justice System (21 slides) Prevention of Problem Gambling Conference Lethbridge, Alberta

25. Handouts & Resources • 25-page Resource Guide • Fact and Myth Quiz • Winning Ways to Keep Gambling Safe • Signs and Symptoms of Problem Gambling • Bingo Awareness Game Prevention of Problem Gambling Conference Lethbridge, Alberta

26. Handouts & Resources • Screening Tools Presentation Package • Translated SOGS (13 languages) • G.A. and Gam-Anon Resources • 17 Case Studies • Presentation Material References Prevention of Problem Gambling Conference Lethbridge, Alberta

27. Here is what the entire package looks like. Prevention of Problem Gambling Conference Lethbridge, Alberta

28. Evaluation/Outcome • Huge positive response. • Created enthusiasm for the awareness mandate. • Resource Package put to immediate use. Prevention of Problem Gambling Conference Lethbridge, Alberta

29. Award Winning Winner of the “Ontario’s Top Training Excellence Recognition” Award Ontario Society for Training & Development Prevention of Problem Gambling Conference Lethbridge, Alberta

30. Lessons Learned Don’t expect that if you build it they will come and that’s all you need to do. An investment in prevention and public education is also required. Prevention of Problem Gambling Conference Lethbridge, Alberta

31. Lessons Learned Think globally. Provide resources and training to ensure high quality, impactful initiatives that deliver consistent messaging Prevention of Problem Gambling Conference Lethbridge, Alberta

32. Lessons Learned But act locally. Allow for flexibility and adaptability Prevention of Problem Gambling Conference Lethbridge, Alberta

33. Lessons Learned Vital to recruit and educate key allied professional systems in the effort to get access to the in-need population Best done systemically and at the local level. Prevention of Problem Gambling Conference Lethbridge, Alberta

34. Lessons Learned • Focus on key messages. • Importance of language. • Develop partnerships. • Adapt to specific audience. Prevention of Problem Gambling Conference Lethbridge, Alberta

35. Lessons Learned Be patient. Recognize that this is an incremental process that takes time. Prevention of Problem Gambling Conference Lethbridge, Alberta

36. Not At The End of the Road • Currently producing a10-minute video. • Entire resource put on-line for ongoing updating by CAMH content experts. • 3rd Edition to be disseminated soon. • More user friendly. • More comprehensive Prevention of Problem Gambling Conference Lethbridge, Alberta

37. Translated Resources • Assessment Questions. • CAMH Gambling Screen • Canadian Problem Gambling Index • Self-Monitoring Tool • G.A.’s Twenty Questions • Signs & Symptoms of Problem Gambling • Winning Ways to Keep Gambling Safe • Avoiding Relapse Prevention of Problem Gambling Conference Lethbridge, Alberta

38. Cambodian Cantones Dari French Greek Hindi Korean Somali Spanish Tagalog Tamil Urdu Ukrainian Vietnamese Languages • Macedonian • Mandarin • Pashto • Polish • Portuguese • Punjabi • Russian Prevention of Problem Gambling Conference Lethbridge, Alberta

39. Customization for Other Jurisdictions • This package can be completely customized to any jurisdiction in the world. • Developed a sophisticated, user friendly, secure on-line process. • Customized version produced 28 days after data collected. Prevention of Problem Gambling Conference Lethbridge, Alberta

40. Thank you….. And best wishes for your prevention initiatives! • Contact: Robert_Murray@CAMH.net Prevention of Problem Gambling Conference Lethbridge, Alberta