Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs

1. EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and Industry Collaboration Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs UCLA, Anderson Global Access Program

2. University of California, Los Angeles (UCLA) • Over 38,000 grad and undergrad students • 328 degree programs offered • 5 alumni and 5 faculty have won Nobel Prize • NRC Ranking: Top 15 in Number of Programs ranked in Top 10 • US News and World Report: Ranked 2nd in Public Universities in US and 25th worldwide • Ranked Number 1 in US in number of startups launched • Received $1.02 Billion in research awards for FY09 • “Best Hospital in the West” 20th consecutive year for 09-10 (US News) • Anderson School of Management: Ranked #14 by US News & World Report • www.ucla.edu

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4. The Success of Bayh-Dole:UCLA Tech Transfer at a Glance, FY2012

5. *Most of any University in the US

6. Goals of EURECA Enhancing University Research and Entrepreneurial Capacity (EURECA) Program Goal 1: Assist Russian National Research Universities (NRUs) in the improvement of their applied research capacity and in the commercialization of IP developed or identified by Russian NRUs.

7. Goals of EURECA Enhancing University Research and Entrepreneurial Capacity (EURECA) Program Goal 2: Develop partnerships with USA research Universities with significant tech transfer experience to help establish effective practices at Russian NRUs.

8. Goals of EURECA Enhancing University Research and Entrepreneurial Capacity (EURECA) Program Goal 3: Establish efficient model of technology commercialization in Russian NRUs to function as “hubs” and become regional centers of innovative activities.

9. UCLA plays a critical economic development role COMMERCIALIZATION PIPELINE EXPORT READY AND CONSIDERING INTERNATIONALIZATION LOCAL MARKET ESTABLISHED LOCAL MARKET MATURING UCLA GAP PROGRAM START UP PRE-COMMERCIALIZATION UNIVERSITY COLLABORATION Internships/Exchanges Executive Education Innovation Programs Incubators University collaboration Executive Networking Technology Transfer Business Accelerators Alumni collaboration Business plan & Case competitions

10. EURECA 2012 – Milestones and accomplishments • Fall 2011-Spring 2012 • EURECA sends its first UCLA Intern, Alyssa Haerle to ITMO for a successful 8-month internship. • In its second year Eureca of UCLA internships at ITMO. Sydney Heller will spend a year at ITMO focusing on design and multimedia and Dustin Chavkin, to study at ITMO in support of the Center for Project Appraisal.

11. EURECA 2012 – Milestones and accomplishments • Summer 2012 • UCLA Presents its goals and outlines UCLA’s partnership with ITMO at the “From Science to Business”Conference in St. Petersburg, Russia. • Scott Blacklin and Paul Brandano interview five GAP candidates and selects Optogan. The project begins in late June.

12. EURECA 2012 – Milestones and accomplishments • Summer 2012 • EURECA and UCLA sends a team of 3 PhDs & flagship student to bring their start-up vuPAD through ITMO’s 2-week Summer Lab Competition, SumIT. They then returned to UCLA to participate in Startup UCLA.

13. EURECA 2012 – Milestones and accomplishments • October 2012 • UCLA Chancellor Gene Bloch meets with the Russian Deputy Minister of Education to discuss Russian student exchange to a select number of US universities. He also visits ITMO to increase awareness of UCLA as partner in research collaborations with Russian NRUs.

14. EURECA 2012 – The Global Access Program in Russia

15. Program Statistics • 16th year of program; 1st in Russia • 484 companies & 2,571 students participated • Companies from 19 countries, including 134 Finland, 72 Italy, 83 New Zealand, 30 Chile, 17 Spain, 7 Brazil, 5 Korea, 5 Israel • GAP articles in New York Times & Businessweek

16. Program Overview • Company assigned 5 MBA students as professional team of consultants • MBA degree thesis and MBA capstone course • Perform primary market research worldwide • Develop strategic new market entry plan • Formal presentation to 3 outside judges

17. Program Overview • Team invests 2,100 hours over 24 weeks • Average team 100+ personal interviews with customers, industry experts, distributors/resellers & consultants • Extensive secondary research • Team performs 25 days of in market research • Travel in U.S. & worldwide

18. GAP promotes Regional Economic Development Case Study: Finland • 1999: GAP begins working with Finnish Government Technology Agency, Tekes. • Tekes directly supports emerging technology companies with R&D and Commercialization funding and education. • Tekes has taken 134 companies through the GAP program since 1999. • GAP companies have self reported $200M in capital raised after the GAP experience.

19. A Recent Testimonial From Finland “During my first days on the job, I was frankly amazed at the effectiveness of Tekes' Global Access Programme (GAP). The excellent growth results achieved in the program send a clear message: the EUR 1.2 million invested over an eight-year period have increased the Finnish national economy by over EUR 20 million and created 143 jobs. With a small contribution made by Tekes, we have been able to provide concrete assistance to companies. As you might imagine, I have become a major fan of the GAP.” - Mr. Eero Soini, Director General, TEKES Finland

20. 2012 - GAP adds Russian companies to its global network

21. CASE STUDY: OPTOGAN -Russia’s First GAP Company • May 2012 – GAP visits St. Petersberg with one open position • Optogan is the world’s smallest fully-integrated LED company. • Supported by Rusnano, RIC, ONEXIM Group and management • Well established in Russia evaluating the US with GAP.

22. US Market Entry Strategy – Project Scope Retrofit Bulbs (Residential) Light Fixtures (Commercial) Component • Dimmable • Unique design • Eco-friendly High Power Chip on Board: Retail Office 2012 Innovation – X10 Socket Concept - Versatility Industrial Flood/Sports Lighting

23. GAP Team OPTOGAN:Research Activities Design Light Consortium Atlanta Investor & Customer Visit Moscow, Russia LED Show Las Vegas Strategies in Light Munich, Germany Optogan R&D Facility Landshut, Germany Optogan Headquarters St. Petersburg, Russia LEDS 2012 San Diego

24. 125 Interviews, 153 Hours to date

25. Optogan Feedback at the 95% point “The project is going extremely well. If all of your students are like my team, the United States has a bright future! - Mr. Alexey Kovsh, SVP Optogan

26. The Global Access Program is seeking Russian Companies in 2013! GAP COMPANY PROFILE • Product fully launched & generating sales • Positive cash flow • Technology based company or project • 10 or more employees • Internationally based or selling internationally Contact: paul.brandano@anderson.ucla.edu Apply only at visit us at: http://gap.ucla.edu

27. GAP Company Commitment • $15,000 program fee, from which Anderson pays up to $12,000 for students’ travel & research expenses • Student access to company executives, customers, financials and strategic plans • 2 trips to UCLA: July 26-27 & December 7 • 1-2 hours executive time per week over 24 weeks • Host 2 students for a 2-3 day visit to company headquarters