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Expanding your Sleep Center with Neuro -Diagnostic Testing

Expanding your Sleep Center with Neuro -Diagnostic Testing. Presented by: Mirsa K Nieland, R.EEG.T. FOCUS FALL 2013. Factors to Consider Before Expanding. Reimbursement Logistics Hardware/Software Personnel Marketing. Factors to Consider Before Expanding. Reimbursement

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Expanding your Sleep Center with Neuro -Diagnostic Testing

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  1. Expanding your Sleep Center with Neuro-Diagnostic Testing Presented by: Mirsa K Nieland, R.EEG.T FOCUS FALL 2013

  2. Factors to Consider Before Expanding • Reimbursement • Logistics • Hardware/Software • Personnel • Marketing

  3. Factors to Consider Before Expanding • Reimbursement • Would your current contracts allow you to bill for Neurodiagnostic services?

  4. Factors to Consider Before Expanding • Logistics • Do you have the physical space within your current facility to add services? • 1. Can you use pre-existing space? • 2. Do you have the option to expand ?

  5. Factors to Consider Before Expanding • Hardware/Software • Will the equipment you currently have accommodate a dual purpose? • Will you need to purchase additional equipment or software?

  6. Factors to Consider Before Expanding • Personnel • Is your current technical staff cross-trained in more then one modality? • Do you have enough support staff in place. (i.e.) Day time receptionist, scheduling, billing? • Do you have a Physician available that has the time and expertise required to assist you in this expansion?

  7. Factors to Consider Before Expanding • Marketing • Where will your referrals come from? • Will your current marketing plan work for Neuro and sleep ? • Do you have an established relationship with a Neurologist that can help you promote your new services?

  8. Neurodiagnostic procedures that are most commonly added to sleep centers • Electroencephalography (EEG) • Long Term Monitoring • Video Monitoring • Ambulatory Monitoring • NCV/EMG • Evoked Potentials

  9. Electroencephalography (EEG) • If your sleep equipment can be used to perform EEG studies and you have cross trained personnel you have the opportunity to increase your income immediately. • Most centers have day staff for MSLT’s and other studies, why not add EEG’s? • This is a great way to retain good employees as well.

  10. Neurodiagnostic procedures that are offered in Sleep Centers with 24 hour staffing. • Long Term Monitoring • Extended Video Monitoring

  11. Neurodiagnostic procedures that can be added to your center but may require additional scrutiny. • NCV/EMG – Recent decreases in reimbursement may require you to review your business/financial plan. • Evoked Potentials - Very narrow market with highest financial investment in equipment and staffing.

  12. Ambulatory Monitoring (EEG) • From a business perspective adding Ambulatory Monitoring should be high on your list. • Equipment can be a purchase or lease. (Based on your budget) • Staffing – minimal time commitment from staff.

  13. Questions???? • Contact Information: Mirsa K. Nieland R.EEG.T. mirsa@northstate.net www.PremierNeuroinc.com

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