Online Resources for Green Careers and Training

1. Online Resources for Green Careers and Training Tricia Dahlman Teri Fritsma

2. Background: In December 2009, DEED received a $1.15 million Labor Market Information Improvement grantfrom the U.S. Department of Labor Employment and Training Administration

3. The grant goals were to: • Study green jobs and training in Minnesota • Disseminate the findings to broad audiences, such as career changers, job seekers, dislocated workers, students, and career counselors.

4. The primary grant partners: DEED’s LMI office (grantee)&ISEEK With support and involvement from: Minnesota Department of Commerce Minnesota State Colleges and University system Twin Cities RISE! Minnesota green employers and organizations Minnesota Career Information System

5. Six resources now available to all Minnesotans: 1 In-depth research on green jobs Green post-secondary programs in Minnesota 2 3 50+ green career profiles 20 green career videos 4 Online career pathway tools 5 MnGreenCareers.orgwebsite 6

6. 1 In-Depth Research on Green Jobs • DEED conducted a study of green job vacancies across Minnesota • Involved deep analysis of the questions: • What makes a job green? • What distinguishes green jobs from others? • Ultimately, this work formed the backbone of all the other project deliverables

7. 1 In-Depth Research on Green Jobs • What questions can this resource answer? • What is a green job? • Which occupations are “greening” (employ green workers)? • What skills and knowledge do these jobs require? • What is the nature of the green economy as a whole?

8. Green Post-Secondary Programs 2 • Based on an analysis of 8,000+ programs in Minnesota—the programs in ISEEK’s database • Programs were flagged as “green” if: • The entire program was designed to prepare students for a green job • The program included some significant green contentsuch as a course, specialization or track

9. 2. Green Post-Secondary Programs 2 • What need does this resource address? • Provides one place where students can find a list of green-related programs (short-term and long-term). • Lets prospective students distinguish training that offers something green from training that doesn’t.

10. 50+ Green Career Profiles 3 • Based on DEED’s green job vacancy study • Customized, Minnesota-specific descriptions of careers that had job vacancies in 2009-2011 • Some new and emerging titles, like energy engineers; other familiar titles, like foresters

11. 3. 50+ Green Career Profiles 3 • What questions can this resource answer? • What are real green jobs in Minnesota? • What are these jobs really like, and what skills, knowledge, and preparation do they require?

12. 4 20 Green Career Videos • 19 videos featuring specific careers in Minnesota, including wind developer, green construction manager, and trout habitat specialist • One video to explain “what is green” in Minnesota, based on research findings.

13. 4 20 Green Career Videos • What need does this resource address? • Helps career explorers see concrete examples of green workers. • Enables them to picture themselves in a green job.

14. 5 Online Career Pathways Tools • Based on in-depth studies of specific green economic segments in Minnesota: • Residential Energy Efficiency • Commercial Energy Efficiency • Wind Energy Generation • Ethanol Production • Natural Resources Conservation(coming in June) • Solar Energy (coming in November) • Geothermal Energy(coming in November)

15. 5 Online Career Pathways Tools Give you a birds-eye view of the career possibilities within the entire sector

16. 5 Online Career Pathways Tools Allows career explorers to compare careers within a segment to see how they might move from one to another

17. Minnesota Green Careers Website 6 • A culmination of all grant deliverables and a one-stop shop for green career information • 150+ pages of content, including data-driven content and “soft” (contexual) content • www.MnGreenCareers.org

18. Minnesota Green Careers Website www.MnGreenCareers.org

19. Green Homepage www.MnGreenCareers.org

20. Green Careers Landing Page www.iseek.org/industry/green/careers/index.html

21. What Do You Like? www.iseek.org/industry/green/careers/what-do-you-like.html

22. Green Quizzes www.iseek.org/industry/green/careers/quiz.html

23. Five Green Career Clusters Renewable Energy Generation Green Manufacturing Building-Related Energy Efficiency Environmental Conservation Recycling & Pollution Reduction www.iseek.org/industry/green/careers/careers.html

24. Sample Green Career Cluster Page www.iseek.org/industry/green/careers/renewable-energy.html

25. Sample Green Career Profile www.iseek.org/industry/green/careers/greenDetail?id=0&soc=171012&onet=17-1012.00

26. Career Videos www.iseek.org/industry/green/careers/videos.html

27. Day in the Life Interviews www.iseek.org/industry/green/careers/day-in-the-life.html

28. Additional Green Careers Content Women in Green www.iseek.org/industry/green/careers/women-in-green.html Entry-level Green Jobs www.iseek.org/industry/green/careers/entry-level-green.html Green Your Own Job www.iseek.org/industry/green/careers/green-your-job.html Move into a Green Career www.iseek.org/industry/green/careers/move-into-green.html

29. Green Career Pathways www.iseek.org/industry/green/careers/green-pathways.html

30. Green Education Landing Page www.iseek.org/industry/green/education/index.html

31. Students Go Green Content Pages Go Green in High School www.iseek.org/industry/green/education/go-green-high-school.html Try Green in College www.iseek.org/industry/green/education/college-initiatives.html

32. Student Testimonials www.iseek.org/industry/green/education/student-testimonials.html

33. Green Programs www.iseek.org/industry/green/education/educationProgram

34. Sample Green Program Detail www.iseek.org/industry/green/education/collegeProgramDetail?icode=26073&award=BS&progr=03.010400

35. Additional Green Training Content Green Certifications www.iseek.org/industry/green/education/green-certifications.html Short-term Training www.iseek.org/industry/green/education/short-term-training.html Apprenticeship Programs www.iseek.org/industry/green/education/apprenticeship-programs.html Green Internships www.iseek.org/industry/green/education/internships.html

36. Skills & Knowledge Skills Needed in Green www.iseek.org/industry/green/education/green-skills.html Knowledge Needed in Green www.iseek.org/industry/green/education/green-knowledge.html

37. Green Jobs Landing Page www.iseek.org/industry/green/jobs/index.html

38. Green Job Vacancies www.iseek.org/industry/green/jobs/jobVacancies

39. Green Employer Spotlights www.iseek.org/industry/green/jobs/green-employer-spotlights.html

40. Green Your Resume www.iseek.org/industry/green/jobs/green-your-resume.html

41. Additional Green Jobs Content Green Business Search www.iseek.org/industry/green/jobs/businessSearch Green Entrepreneurship www.iseek.org/industry/green/jobs/green-entrepreneurship.html How to Find Green Job Openings www.iseek.org/industry/green/jobs/how-to-find-green-job-openings.html Green Job Websites www.iseek.org/industry/green/jobs/green-job-websites.html

42. ISEEK Blog: Green Careers http://iseekinteractive.org/blog/?cat=9

43. Green News & E-mail Newsletter Green News www.iseek.org/industry/green/green-news.html E-mail Newsletter www.iseek.org/industry/green/newsletter.html

44. Connect with ISEEK Facebook www.facebook.com/ISEEK.org Twitter http://twitter.com/#!/iseekMN Green RSS Feed http://feeds.feedburner.com/iseek-green Link to Us www.iseek.org/industry/green/link-to-us.html