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The A nokam Group.

The A nokam Group. MaryAnna Anokam – Senior Account Executive. Strategic Planning campaign for JAMESTOWN COUNCIL CANDIDATE GEORGIA NIXON-RONEY. Swot analysis. The Situation. Needs to secure the District 61 seat in the Jamestown Town Council

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The A nokam Group.

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  1. The Anokam Group. MaryAnna Anokam – Senior Account Executive

  2. Strategic Planning campaign for JAMESTOWN COUNCIL CANDIDATE GEORGIA NIXON-RONEY

  3. Swot analysis

  4. The Situation • Needs to secure the District 61 seat in the Jamestown Town Council • Trying to get awareness and increase her number of votes to avoid a run-off between the other 9 competitors

  5. Key publics • Potential Voters • Board members of Guilford County Schools • Homeowners

  6. goal • The goal for Georgia Nixon-Roney is to win the election without having to go through a runoff with the other three candidates. Nixon wants to hold the District 61 seat in the House of Representatives.

  7. objectives • Potential voters – is to have an effect on the 2011 election; more specifically, to grasp the message of Nixon and express that in the high amount of votes for her by the date of elections • Board members – is to have an effect on the improvement of Guilford County schools by the 2011-2012 school year • Homeowners – is to increase the amount of recycling in homes and increase the awareness of the importance of recycling

  8. KEY MESSAGE • One point of view will be presented – Georgia Nixon-Roney is the right candidate for the District 61 seat in the Jamestown Town Council. Her background serves as an advantage to the race.

  9. TACTICS • Public Service Announcement • Website • Social Media • Sponsorship Dinner • Yard Signs

  10. Public service announcment

  11. website 1

  12. website 2

  13. Social media

  14. ITINERARY

  15. INVITATION CARDS

  16. YARD SIGNS Vote Georgia Nixon-Roney(@nixonroney) for Jamestown town council www.georgianixonroney.weebly,com

  17. SCHEDULE

  18. Schedule contd…

  19. Schedule contd…

  20. BUDGET

  21. EVALUATION PLAN

  22. Evaluation contd…

  23. Evaluation contd…

  24. HIRE US Office Location 3239 Pleasant Garden Rd. Greensboro, NC Office Phone (919) 536 – 9339 Email Theanokamgroup@gmail.com

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