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Yamaguchi, Japan

Georgia Circa 2007. Yamaguchi, Japan. How do people travel?. How do they perceive different sources or forms of information?. What do they prioritize?. What do they expect from a travel/destination site?. What type of features elicit a positive reaction? Negative?. Two User Archetypes.

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Yamaguchi, Japan

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  1. Georgia Circa 2007 Yamaguchi, Japan

  2. How do people travel? How do they perceive different sources or forms of information? What do they prioritize? What do they expect from a travel/destination site? What type of features elicit a positive reaction? Negative?

  3. Two User Archetypes Novice Round 1 Card Sorting • International traveler, interested in and enjoys going to different countries • Familiar with getting around in unfamiliar countries Expert Round 2 Prototype, low-fidelity • Experience living in or travelling regularly to Japan • Some familiarity with language and customs • Understands unique challenges of travelling in the country and what it has to offer

  4. “Every place is beautiful if you get the right spin, right photo” It’s a business, they’re trying to sell this place, it might be wonderful but there’s a bit of salesmanship there” “

  5. “Knowing really what’s going on in that place, that’s original and that’s real and not culturally imported from America”

  6. “so often you use Googlemaps, but I still think it can be helpful to orient, especially if it’s within a specific context”

  7. PEOPLE as a category PARTICIPATION in the culture

  8. THE USER IS NOT ME

  9. TECHNICAL DIFFICULTIES Check the audio! CONTROLLED ENVIRONMENT card sorting + brunch = not so great GIVE A USER SCENARIO Before testing to help them imagine themselves in that situation

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